SMB-B2B Marketing Manager Remote

From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!
If you are passionately enthusiastic, endlessly curious, and customer obsessed, say “I do” to this remote role (EAST and CENTRAL preferred) and apply today!

The SMB/B2B Marketing Manager will lead marketing initiatives for our Pearl by David’s and David’s for Business offerings. This role is responsible for developing and executing marketing strategies that attract and engage wedding professionals, vendors, and business partners, driving ecosystem growth, vendor sign-ups, and wholesale and joint venture opportunities. The ideal candidate is a highly motivated, cross-functional collaborator, data-driven, and experienced in SMB and B2B marketing campaigns, events, and programs.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive adoption and engagement for Pearl by David’s among wedding professionals and vendors.
• Design and implement B2B marketing campaigns targeting businesses for David’s for Business offerings, including wholesale and joint ventures with bridal designers, boutiques, accessory brands, and home goods partners.
• Define KPIs, set goals, and measure marketing effectiveness, optimizing campaigns based on performance and ROI.
• Conduct market research to identify new opportunities, audience segments, and competitor strategies.
• Work cross-functionally with channel leads—email/CRM, social, website, stores, content, PR, influencer, and others—to deliver on marketing strategies and initiatives.
• Oversee the implementation of tactics across channels, tracking success, analyzing results, and pivoting strategies as needed to maximize impact.
• Plan, launch, and manage multi-channel campaigns including email marketing, social media, paid digital advertising, content marketing, webinars, events, and PR initiatives.
• Leverage marketing automation, CRM, and analytics tools to segment audiences, nurture leads, and track engagement.
• Drive awareness and acquisition for Pearl by David’s vendor ecosystem, developing targeted campaigns to attract new wedding professionals and suppliers.
• Develop educational and engagement programs for vendors and business partners to increase participation in Pearl by David’s and David’s for Business initiatives.
• Plan and execute events, webinars, and trade show attendance as needed to drive partner engagement and business development.
• Act as the marketing liaison for B2B initiatives, communicating campaign strategy, performance, and insights to internal stakeholders.
• Establish Pearl by David’s and David’s for Business as trusted and valuable offerings within the wedding professional and B2B communities.
• Develop content, case studies, and testimonials highlighting success stories and partner benefits.
• Represent the brand at industry events, trade shows, and webinars to promote offerings and build relationships.

Qualifications:

• Bachelor’s Degree in Marketing, Business, Communications or related field
• 5+ years of experience in B2B, SMB, or partnership marketing, preferably within retail, lifestyle, or wedding/occasion industries.
• Proven track record of developing and executing campaigns that drive lead generation, partner acquisition, and revenue growth.
• Strong understanding of B2B buyer journeys, partner ecosystems, and SMB marketing strategies.

Experience collaborating cross-functionally with channel leads (email/CRM, social, website, stores, content, PR, influencer, etc.) to execute strategies and initiatives.

• Experience planning and executing events, webinars, and trade shows.

Excellent project management skills, with the ability to manage multiple campaigns and cross-functional stakeholders simultaneously.
Data-driven mindset with proficiency in marketing analytics, CRM platforms, and marketing automation tools.

• Exceptional written, verbal, and presentation skills.

Key Skills & Competencies:

• Strategic thinking and planning
• Cross-functional collaboration and stakeholder management
• Multi-channel campaign execution and analytics
• Vendor/partner marketing and ecosystem growth
• Event planning and activation

Thought leadership and brand positioning

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits

Love wins when love is for Everyone!
Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable.

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at [email protected] or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews
We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.