Freelance Social Media Marketer (Book Launch Campaign)
Requirements
RESPONSIBILITIES
- Manage and execute day-to-day social media marketing activities across key platforms.
- Create, schedule, and publish engaging content to support book promotion campaigns.
- Support awareness and attendance for book launches, signings, and promotional events.
- Coordinate closely with the client team on campaign messaging and timelines.
- Engage with online audiences and help build community visibility around the book.
- Collaborate with PR and event stakeholders to align promotional efforts.
- Identify opportunities to grow reach and engagement organically.
- Track campaign performance and provide recommendations where needed.
REQUIREMENTS
- Experience in social media marketing, digital marketing, or content marketing.
- Strong understanding of Instagram, Facebook, TikTok, X, and other social platforms.
- Experience supporting launches, media campaigns, entertainment, publishing, or lifestyle brands is preferred.
- Excellent communication and organisational skills.
- Comfortable working independently in a freelance environment.
- Familiarity with Canva, scheduling tools, and light content editing is a plus.
PREFERRED BACKGROUND
- Experience working with authors, creators, publishers, events, or media campaigns.
- Strong copywriting and audience engagement skills.
- U.S.-based candidates preferred.
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