Senior Director of Marketing

Printfresh is a fast-growing, family-run e-commerce brand specializing in sustainable and whimsical sleepwear and apparel. Known for our hand-painted prints, dedication to craftsmanship, and joyful storytelling, we’ve built a passionate community that loves our distinctive point of view. As we expand our reach, we’re seeking a strategic and people-focused Senior Director of Marketing to lead our team and drive the next stage of brand growth.

Position Overview:

The Senior Director of Marketing will be responsible for overseeing all marketing functions with a strong balance of creative vision and operational excellence. This leader will bring clarity, accountability, and collaboration to the team, ensuring initiatives are data-driven, timely, and aligned with business goals.

You’ll lead a talented in-house team and agency partners, manage a multimillion-dollar budget, and ensure that Printfresh’s storytelling continues to resonate with our deeply loyal (and ever-growing) audience. This role reports directly to the CEO, and is part of the leadership team.

If you are a thoughtful leader who thrives on balancing creativity with structure, and you’re excited to help shape the future of a joyful, design-driven brand, we’d love to hear from you!

Key Responsibilities:

Strategic Leadership & Planning

• Develop and execute both annual and quarterly marketing strategies that drive awareness, engagement, and revenue growth.
• Balance creative and analytical thinking—translating brand vision into measurable plans and clear priorities for the team.
• Ensure consistent messaging and storytelling across every channel and campaign.

Team Management & Cross-Functional Collaboration

• Lead and mentor the marketing team with empathy, structure, and accountability; create clear goals, KPIs, and development plans for each team member.
• Foster a culture of communication, organization, and proactive problem-solving.
• Partner closely with the Creative, Merchandising, and Operations teams to align campaigns with product launches and inventory goals.
• Manage agency relationships with clear direction, timelines, and performance expectations.

Channel Oversight

Oversee all marketing channels and related agency partners, including:

• Paid Social & Search
• Retention (Email/SMS/Social community & Loyalty)
• Influencer Marketing & PR
• Affiliate & Direct Mail
• Organic Social
• SEO & Landing Page Optimization
• Brand Collaborations & Partnerships

Budgeting, Analytics & Performance

• Manage a $10M+ marketing budget responsibly, ensuring ROI and smart allocation across channels.
• Analyze campaign data, customer insights, and conversion metrics to inform decision-making.
• Identify opportunities to improve efficiency, retention, and customer lifetime value.

Brand Growth & Community Engagement

• Strengthen brand equity through storytelling, social engagement, and influencer partnerships.
• Champion Printfresh’s brand values - creativity, inclusivity, sustainability, and joy - across all initiatives.
• Develop innovative ways to deepen customer connection and drive repeat engagement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 10+ years of marketing experience, including 2+ years in a senior leadership or director-level role.
• Proven experience managing and mentoring a high-performing marketing team.
• Track record of managing a $5M+ marketing budget and achieving measurable growth.
• Deep understanding of ecommerce marketing, ideally within fashion, apparel, or lifestyle categories.
• Strong grasp of performance marketing, retention, analytics, and creative storytelling.
• Excellent organizational and communication skills with the ability to drive accountability and alignment.
• Hands-on experience working cross-functionally in a fast-paced environment.
• Familiarity with EOS (Traction) principles a plus—training available for the right candidate.

Benefits

What We Offer

• Full-time position with hybrid flexibility (in-office Tuesday–Thursday)
• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products

About Our Culture

At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do:

• Do the Right Thing
• Just Say It
• Do What It Takes
• Just Off-Center
• Customer-Centric
• Learning Oriented