Marketing Manager

Job Description

Job Description

Position Summary

The Marketing Manager is the central engine of ESF's marketing communications function. This role owns the planning, creation, and execution of omnichannel campaigns across email, SMS, digital, and print channels, translating enrollment strategies and brand initiatives into coordinated, high-impact campaigns. The Marketing Manager works closely with cross-functional stakeholders to align messaging, track performance, and ensure every touchpoint reflects ESF's brand standards and enrollment goals.

This is a role for a systems-minded, creative communicator who thrives on both strategy and execution, someone who can write a campaign brief, schedule a segmented email flow, coordinate a photo shoot, and pull a metrics report all in the same week.

REPORTS TO

Chief Marketing Officer

TEAM

Marketing, Admissions & Customer Engagement

STATUS

Full-Time, Exempt

LOCATIONS

Onsite In Office 5 Days in Bryn Mawr, PA;
Seasonal Travel to ESF Camp Locations as Needed

Key Responsibilities

Campaign Planning & Omnichannel Execution

• Develop and manage the annual and seasonal communication calendar across all brands, programs and locations
• Lead end-to-end execution of omnichannel campaigns—coordinating email, SMS, social, digital, and print deliverables into cohesive, on-schedule rollouts
• Translate enrollment goals and program priorities into campaign strategy, segmentation logic, and messaging frameworks
• Own the campaign workflow process: briefing, content development, stakeholder review, deployment, and post-campaign reporting

Email & SMS Marketing

• Write, design, schedule, and deploy marketing emails and SMS campaigns from brief to send
• Build and manage audience segmentation strategy across program tracks, locations, grade levels, and enrollment status
• Maintain and optimize email/SMS templates for consistency, deliverability, and performance
• Manage list hygiene, opt-in compliance, and subscriber health across platforms

Metrics, Tracking & Reporting

• Establish and maintain campaign tracking frameworks in partnership with enrollment and operations teams
• Compile and synthesize performance data (open rates, click rates, conversion, enrollment impact) into actionable reports for leadership
• Work closely with stakeholders to align on KPIs, interpret results, and adjust strategy accordingly
• Conduct A/B testing and iterative optimization across key campaigns

Brand Management — Bravo Management Brands

• Oversee marketing planning and strategy for ESF's Bravo Management portfolio
• Ensure brand consistency across all channels and materials; maintain and apply brand standards across campaigns and collateral
• Partner with leadership to develop positioning, messaging, and seasonal promotional strategies for Bravo brands

Multimedia & Seasonal Projects

• Coordinate seasonal multimedia initiatives including on-site photography, video, and content capture across camp locations
• Manage vendor and freelancer relationships (photographers, videographers, designers) from briefing through asset delivery
• Maintain and organize digital asset library for use across marketing channels
• Oversee intern program coordination as applicable—onboarding, assignment management, and seasonal project delivery

Stakeholder Coordination & Cross-Functional Collaboration

• Facilitate alignment between marketing, operations, and sales on messaging priorities, launch timelines, and campaign needs
• Manage review and approval workflows across internal stakeholders to keep projects on schedule

Qualifications

Required

• 3–5+ years of experience in marketing, communications, or campaign management (required)
• In-depth HubSpot experience (required)
• Demonstrated experience writing, building, and deploying email marketing campaigns
• Hands-on experience with SMS marketing platforms and best practices
• Strong project management skills with the ability to manage multiple concurrent campaigns, deadlines, and stakeholders
• Proficiency in marketing analytics and reporting; comfortable pulling and interpreting campaign data. Strategic and customer-focused mindset with the ability to connect insights to execution.
• Self-motivated and comfortable managing work independently while balancing multiple priorities.
• Creative thinker with a solid foundation in brand and integrated marketing principles.
• Highly organized with strong attention to detail.
• Excellent written communication skills - able to write for diverse audiences, tones, and channels
• Experience coordinating across teams and managing external vendors or creative partners

Preferred

• Experience in youth programs, education, sports, or experiential/seasonal industries
• Background in multi-brand or multi-site marketing environments
• Familiarity with CRM systems and enrollment or registration platforms
• Experience managing photo/video production shoots or multimedia asset projects
• Experience using website content management software i.e. WordPress preferred
• Experience using graphic design tools i.e. Photoshop, Illustrator, and other Adobe Creative Suite products
• Experience handling multiple content formats text, images, video, and audio
• Experience with Final Cut Pro and/or AfterEffects, Microsoft Moviemaker is a plus

Details

Reporting Relationship:

• Reports directly to and take direction from the Chief Marketing Officer

Working Conditions and Physical Requirements:

• Year-round position
• Minimum of forty 40 hours per week
• This position involves extended periods of time at a computer workstation
• Working occasional weekend and evening events will be required

General Information:

• We offer a competitive salary, outstanding benefits package and the professional advantages of an environment that supports your development and recognizes your achievements

ESF Camps & Experiences is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.