CRM & Marketing Specialist

Job Description

Job Description

Description:

Join Our Team as a CRM and Marketing Specialist!

Why You’ll Love This Role:

As a CRM and Marketing Specialist, you’ll play a pivotal role in driving growth, building meaningful connections, and making a measurable impact on the organization’s success. This role offers the perfect blend of data analysis, creative strategy, and hands-on collaboration—allowing you to leverage your expertise in CRM systems while crafting marketing campaigns that inspire action.

You’ll enjoy the satisfaction of turning insights into opportunities, leading dynamic events, and seeing your efforts directly influence occupancy and business goals. If you’re energized by problem-solving, relationship-building, and working in a mission-driven environment where every day brings variety and purpose, this is the role for you.

What You’ll Do:

• CRM Management & Reporting : Act as Matrix CRM “super user” ensuring accurate data entry, maintaining up-to-date prospect and sales information, and generating monthly, quarterly, and annual sales reports (including actual vs. budgeted outcomes, conversion rates, and sales variances) to support the VP and team decision-making.

• Marketing Campaigns & Lead Management : Utilize CRM and marketing data to identify target leads for reactivation, nurture existing leads, develop contact lists for outreach, and support marketing counselor appointments and promotional mailings to achieve occupancy and census goals.

• Event Planning & Execution : Plan, organize, and manage monthly marketing events (onsite and offsite) with a 6-month rolling plan, including coordinating logistics, invitations, venues, catering, and on-site support; ensure event promotion and follow-up through CRM, website, and social media.

• Sales & Marketing Support : Serve as back-up to the sales and marketing team by engaging in direct and indirect sales activities, setting appointments, updating CRM records, participating in sales appointments, and ensuring alignment with budgeted goals and marketing strategies.

• Public Relations & Community Outreach : Support the VP in public relations efforts by identifying and nurturing key community contacts, coordinating outreach opportunities, and representing the organization at special events to enhance visibility and strengthen referral relationships.

• Goal & Budget Support : Assist the VP in setting and monitoring sales and marketing goals by providing accurate reports, insights, and recommendations; contribute to strategic planning and product development through analysis of CRM and marketing trends.

• Team Leadership & Oversight : Directly supervise the Marketing Coordinator, providing guidance, support, and oversight of daily responsibilities to ensure effective execution of marketing initiatives, departmental procedures, and overall team goals.

Work Schedule: Full-Time: 8:30 AM- 5:00 PM

Perks & Benefits:

· Comprehensive Benefits : Health, dental, vision, 403(b) matching, paid time off, and more—starting on day one!

· Wellness Extras : Free access to gym and pool facilities, plus personal training sessions.

· Competitive Pay : Hourly rates based on experience with shift/weekend differentials.

· Convenient Location : Easy access in Scott Township with free parking and a PAT bus stop at our entrance.

Qualifications You Bring:

Required:

• Bachelor’s degree preferred in the field of marketing, communication, public relations, human services, or data analytics, or at least 3-5 years’ experience in a related field.
• Employee must have excellent computer, organization, and data management skills

Why Baptist Senior Family?

· Named a U.S. News & World Report Elite Facility !

· A mission-driven organization focused on uplifting lives, one person at a time.

· Be part of a positive, supportive workplace that values your talents and celebrates your successes.

Ready to Uplift Lives? Apply Today!

Contact our Human Resources Department at (412) 489-3511 for accommodation requests or apply online. Don’t miss this opportunity to shine at Baptist Senior Family, Pittsburgh’s premier retirement community.

Your journey to a fulfilling and rewarding career starts here— uplift lives and make a difference with us!

Equal Opportunity Employer:

Baptist Senior Family (“BSF”) is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. BSF strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All BSF employees and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.