Marketing Manager

Marketing Manager

ABOUT HONEYGROW

honeygrow is a thriving Philadelphia-based fast-casual restaurant with a growing number of locations in the Mid-Atlantic, Northeast and Midwest regions. Founded on the principles of bringing people together over quality, wholesome, and simple foods, honeygrow remains committed to its roots. Yet it's our key ingredient – our team – that truly propels and differentiates us in becoming a sustaining, great brand. We believe that our team members are the heart and soul of honeygrow, driving our success and embodying our core values of grit, pride, compassion, and focus. At honeygrow, creating and building a distinctive brand is in our DNA. As a company on the cusp of substantial growth, we are looking for like-minded individuals who share our passion and values to join us in shaping the future of honeygrow. We invite you to be a part of our story and contribute to our journey as we continue to redefine the fast-casual dining experience.

honeygrow’s success depends on our people. Our restaurants can only prosper and provide opportunities for employment and growth when we continually improve ourselves, and the work we do. We believe that a commitment to uncompromising values and integrity should always support our decisions and actions as we pursue our goals. The following Core Values will guide our team as we move forward:

• Work hard at work worth doing
• Your work directly betters people’s lives and happiness
• Enlighten each other to enlighten our guests
• Always be learning, always be improving
• Be mindful of your surroundings
• Exceed expectations

ABOUT THE ROLE

We are seeking a creative, detail-oriented, and proactive Marketing Manager to join our growing Marketing team. This role is ideal for someone who loves marketing, food and growing sales via traditional and digital marketing.

The Marketing Manager is responsible for supporting the execution of honeygrow’s marketing strategy and the day to day marketing needs of our restaurants to help drive traffic and build brand loyalty across all honeygrow locations. The Marketing Manager reports to the SVP of Marketing and directly manages a team of field marketers.

KEY BEHAVIORS:

• Strive to be a honeygrow top performer, someone who has the desire and ability to perform excellent work, and whose constant effort elevates them, their team and honeygrow.
• Warm, welcoming, positive and outgoing personality.
• Highly organized with the ability to multi-task and prioritize.
• Proactive and solutions-oriented leader with a strong sense of ownership and passion for the brand.

ROLES + RESPONSIBILITIES:

• Work as an integral part of the marketing team in identifying marketing strategies for social media, design, new market entry, repeat business, loyalty program, technology engagement, etc.
• Drive new guests to the brand and raise existing customer engagement through media, events, promotions, technology, etc.
• Measure SEO, Google analytics and implement new systems and strategies to increase brand awareness.
• Develop and maintain strong partnerships with the field leadership, agencies and community partners.
• Fluid in working with email, CRM, loyalty, fundraising program toolsets.
• Manage day-to-day campaign, project operations and management.
• Champion internal communication of marketing initiatives to ensure alignment across restaurant teams, field leadership, and corporate stakeholders.
• Develop the marketing strategy and manage the entry of honeygrow into new markets.
• Oversee the planning and execution of new restaurant openings, including:
  • Generating pre-opening buzz and local awareness.
  • Influencer partnerships and media outreach.
  • Grand opening events and promotions.
• Lead and oversee field marketing efforts, including:
  • Training, mentoring, and developing field marketing team members.
  • Guiding field marketers in developing and executing local store marketing plans
  • Building community engagement through partnerships, events, grassroots marketing, fundraisers, and sponsorships.
  • Ensuring consistent brand execution and standards across all locations.’
• Perform other duties as assigned to support the overall success of the marketing team and business objectives.

REQUIREMENTS:

• Bachelor’s degree in marketing
• 3-5+ years of relevant marketing experience, preferably in a multi-unit, restaurant, retail or other consumer-facing environment
• Prior experience managing or mentoring at least one direct report
• Excellent verbal and written communication skills
• Excellent time management skills with a proven ability to meet deadlines
• Proficient with Microsoft Office Suite or related software
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at a time
• 20% travel required for campaign shoots, new restaurant openings, etc.

Please note that this is not a remote position. honeygrow’s Restaurant Support Center (HQ) is located in Philadelphia, PA.

honeygrow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status., or any other class protected by applicable law. EEO Employer M/F/Vet/Disabled.

If you require reasonable accommodation during any part of the employee selection process or employment process, please direct all inquiries to [email protected].

honeygrow does not accept unsolicited resumes from third-party recruiters or employment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with honeygrow. Any unsolicited resumes sent to honeygrow are deemed to be the property of honeygrow, and honeygrow reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency.