SAP Concur, US SMB Client Marketing Manager, Growth

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

JOB DESCRIPTION

Do you enjoy working closely with Sales and Success to build pipeline and run marketing programs that drive value and business results? Do you prefer a fast-paced environment where every day offers different challenges, ideas and opportunities? Are you passionate about the customer experience, providing value added content at each step of the customer journey? Do you love data and measuring and tracking results? Then we are looking for you to join our US SMB Client Marketing team.

This position reports to the US SMB Client Marketing Director and will collaborate closely with SMB Client sales, Client Success, product marketing and corporate teams to orchestrate and align strategy across multiple channels to develop and deliver multi-touch, multi-dimensional marketing programming that drives healthy pipeline for the business. This person has the ability to see the big picture, specific to the audience, while executing on tactics to achieve goals.

Responsibilities:

· Plan, execute and lead focused programming for cross-sell and/or thought leadership programming within existing US SMB customer base.

· Play an integral role in strategy development of growth-focused marketing campaigns and programming (including email nurtures, webinars, etc.) across multiple channels and touchpoints.

· Identify and execute optimal tactics to produce measurable and sustainable results that strengthen the brand and ensure a healthy pipeline to drive consistent growth across all customer segments.

· Assist in evaluation, selection and management of vendors that contribute to local client marketing programs and oversee the creative development process for pipeline driving marketing campaigns, including allocating budget, working with vendors/creative agencies/writers/designers.

· Continuously track and monitor offer/campaign/creative effectiveness. Deliver relevant reports and present insights to keep the organization abreast of marketing activities; forecast, measure, analyze, refine, improve and report on impact of programs.

· Recognize and adapt to changes to the marketplace and industry and quickly adjust marketing plans accordingly to assure continued success.

· Build and foster a continuous knowledge and understanding of SAP Concur customers, identifying cohorts of customers across the customer lifecycle to deliver targeted messaging.

· Proactively engage and align with cross-functional teams, including Client Success, Client Sales, Global Customer Marketing, Corporate Campaigns, Brand, Digital/Community, and Solution & Product to coordinate, communicate, and optimize the impact of marketing activities.

· Drive marketing sourced pipeline, while supporting US SMB revenue goals and retention rates across customer segments.

Position Requirements:

Education, Experience & Training required:

· Degree level education with 5+ years marketing experience in B2B industry, ideally with experience in SaaS and customer marketing

· Experience developing and executing successful demand-gen programming to drive client pipeline and revenue

· Experience with CRM, marketing automation, and analytics tools (Marketo, Salesforce, Tableau, etc.

Job Specific Specialized Knowledge & Skills:

· Strong communication (written and verbal) and influential skills, being able to work with diverse personalities and senior-level leadership

· Self-starter who is committed to the job and seeks empowerment and accountability

· Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects

· Strong team player

· Success navigating ambiguous projects with minimal supervision

· Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market dynamics

· Knowledge of B2B sales cycle

· Experience working directly with client sales & success teams (and corresponding leadership teams)

· Ability to never lose sight of the big picture while executing and measuring ongoing programs for optimization

· Must be passionate about marketing, our products, our customers and the company

· Commitment to professionalism and collegiality is required

· Flexibility and willingness to work on a broad variety of tasks

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 100,000 - 216,000 USD . The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

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Requisition ID: 452409 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid