VP Growth Marketing

Vice President, Growth Marketing
Position Summary
Our client is a growing national manufacturer and marketplace for residential home improvements. We're hiring a VP of Growth Marketing for a newly created role.

This role serves as the single owner of the marketing function, combining two responsibilities that are often separated but work best together: owning marketing investment decisions and owning the measurement framework that proves those investments generate profitable growth.
The Vice President of Growth Marketing will oversee the entire growth marketing engine, including:

• Marketing budget allocation across channels and funnel stages
• Attribution and incrementality measurement
• Marketing operating cadence and weekly business reviews
• Agency management
• Measurement integrity and reporting standards
• Marketing technology strategy and performance visibility

• Own the complete marketing P&L and growth strategy
• Allocate budget across channels based on measurable incremental impact
• Define marketing performance standards and accountability
• Lead marketing operating cadence and executive reporting
• Serve as the senior marketing advisor to executive leadership

• Maintaining comprehensive change logs across campaigns, audiences, creative, automation, and tracking
• Implementing monitoring and alerting for tracking failures and measurement issues
• Explaining significant metric movement within hours—not weeks
• Reconciling marketing data across advertising platforms, CRM, call tracking, appointments, and revenue
• Ensuring marketing reporting remains accurate, trusted, and actionable

• Own marketing investment decisions across all paid channels
• Design and evaluate incrementality testing, geo holdouts, and attribution methodologies
• Optimize CAC, payback periods, and LTV performance
• Define and defend marketing-sourced revenue metrics
• Partner with measurement experts while maintaining executive ownership of decisions

• Define lifecycle stages and customer journeys
• Establish tracking requirements and conversion events
• Define lead routing and scoring logic
• Own reporting architecture and measurement standards
• Ensure monitoring systems proactively identify issues

• Lead weekly marketing operating reviews
• Hold internal teams and agency partners accountable
• Manage creative, measurement, and media agencies
• Transition appropriate work from agencies to AI-enabled internal processes
• Partner closely with Sales, Operations, and Brand leadership

• Build repeatable go-to-market playbooks for new market launches
• Develop scalable paid acquisition frameworks
• Create repeatable testing and optimization processes
• Execute growth initiatives while operating within established brand guidelines

• Experience leading a marketing organization with rigorous measurement and operational discipline
• History of managing $5M+ annual paid media budgets with full P&L accountability
• Deep expertise in incrementality testing, attribution, marketing mix modeling, and performance measurement
• Strong understanding of:
  • Server-side tracking
  • Conversion APIs
  • Call tracking
  • Lead capture systems
  • Identity resolution
  • Marketing data architecture
• Experience leading marketing operations and agency partners
• Background in high-consideration, high-ticket consumer industries such as:
  • Home Services
  • Insurance
  • Automotive
  • Real Estate
  • Healthcare
  • Financial Services
• Demonstrated hands-on use of AI tools for marketing optimization, measurement, and operations
• Comfortable operating in a lean, highly technical organization

• Annual growth-based bonus tied to company and marketing performance
• Opportunity to earn significant additional compensation by achieving aggressive revenue, profitability, and customer acquisition goals

• Comprehensive medical, dental, and vision insurance
• Paid vacation and company holidays
• Flexible PTO plan
• Executive-level autonomy with direct access to company leadership
• Opportunity to build and lead an AI-native marketing organization from the ground up
• Significant career growth with the ability to shape the company's long-term growth strategy

This is a rare opportunity to build and own an AI-first growth marketing organization from the ground up. The successful candidate will have broad executive ownership across strategy, measurement, technology, operations, and marketing investment while helping define the next generation of performance marketing within a highly technical, data-driven organization.
If you're a hands-on growth executive who thrives on accountability, measurement, AI-enabled execution, and building scalable marketing systems that drive profitable growth, we'd love to speak with you.