Senior Paid Media Strategist

Overview:

When you join the Members 1st team, you become part of something much bigger than a credit union. You become part of our faM1ly—a tight-knit bunch with big dreams and even bigger values. It is an exciting time for us as we continue to grow, and we hope that you will choose to grow along with us. Wanting the absolute best for our associates means more than just competitive pay. It means fantastic healthcare, paid benefits, opportunities for professional advancement and work-life balance - and best of all, a place where you are accepted and respected for your individuality.

Responsibilities:

The Senior Paid Media Strategist is responsible for developing and executing comprehensive paid media strategies that drive acquisition and revenue for the credit union. This role will work closely with the broader Marketing, Digital Engagement and Research teams to ensure all paid media efforts are planned, optimized and tracked appropriately.


Key responsibilities include but are not limited to:


• Media and Agency Partner Relations: Meeting regularly with media and agency partners to review opportunities and recommendations across channels (including but not limited to print, traditional, digital and programmatic channels). Ensuring all purchased assets are put in flight and that appropriate reporting is received.
• Internal Collaboration: Working closely with internal stakeholders, including but not limited to the marketing specialists, creative team, digital engagement team and research team. Close collaboration and communication will be required to ensure that paid media efforts align with broader marketing goals and campaigns.
• Workflow Management: Developing a calendar of paid media efforts and ensuring that needed assets are developed and delivered to media or agency partners in a timely manner.
• Impact Analysis: Understanding how paid media efforts are driving measurable business outcomes such as traffic, leads and conversions. Collaborating with the Digital Engagement and Research teams to analyze and understand performance of paid media efforts and make changes and optimizations as needed.
• Budget Management: Manage the advertising budget to ensure maximum return on investment.

This is a hybrid opportunity that will require you to be in office at our Headquarters (in Enola, PA) 2-3 days per week. This position may require in-person training.

SKILLS
• Strong communication and project management abilities
• Significant experience evaluating media pitches
• Understanding of ad platforms and digital analytics tools
• Experience managing large media budgets and optimizing for performance
• Ability to manage and maintain relationships with internal and external stakeholders
• Excellent analytical and problem-solving skills


COMPETENCIES
• Accountability and self-management
• Communication
• Effective knowledge
• Innovation and problem-solving
• Teamwork and leadership


WORKING CONDITIONS/PHYSICAL DEMANDS
• Ability to communicate effectively in English, both orally and in writing
• Visually able to perform activities such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading
• Ability to sit for extended time periods
• Sufficient manual skill for operation of PC keyboard and other standard office equipment
• Ability to travel, including occasional overnight travel
• Ability to exert minimum amounts of force occasionally to lift, carry, push, pull or move objects

Qualifications:

5-8 years of related experience

Education Level: General and business knowledge equivalent to a bachelor's degree Certifications: None Compensation Overview:

We are excited to offer a competitive salary for this position. This figure serves as the entry point in our salary range, and there is potential for the actual salary to be higher based on a variety of factors, such as your experience, skills, education, and location. We believe in recognizing and rewarding talent, so our compensation packages are thoughtfully designed to reflect the unique qualifications and contributions of each candidate.

The minimum salary for this position is: $56,000+/yr About Us:

At Members 1st, we look for individuals who will show up as their whole self because we value diversity, inclusion, and belonging, as well as people who believe in the philosophy of, WE> me. To be sure you align with our company mission, vision, values and culture reference the information below.
Company Culture is at Our Core
If there is one concept, we want you to understand about us, it is this. WE. It is a simple little word but means everything here. We think as one. One faM1ly. One community. One place where everyone belongings. Everything we do is in the best interest of all of us.
What WE Believe
Our Missions: WE serve our members, associates, and communities through support, empowerment, and meaningful relationships.
Our Vision: WE are growing our faM1ly by delivering everything they need to live well financially, through all life’s moments and milestones.
Our Values: WE deliver unparalleled experiences through a culture of WE. WE > me. WE are servant leaders- at work and in the communities we serve. WE are financially safe and sound stewards of members dollars. WE are faM1ly.

Join a company that grows with you – personally and professionally

Equal Opportunity Employer:

Members 1st provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.