Director, Audience Activation

WayUp
Harrisburg, PA

Role Overview

The Director collaborates with leadership to define and execute strategic and operational plans, ensuring delivery outcomes align with business objectives. This role operates in a complex, multi-account environment, overseeing delivery across teams to ensure consistency, quality, and scalability.

Key Responsibilities

Delivery Excellence & Predictability

  • Lead capacity planning, staffing, and delivery management to ensure high-quality execution

  • Drive operational standards and governance to support efficient delivery

Strategic Integration

  • Partner with cross-functional leadership to align delivery with broader strategic priorities

  • Translate strategic direction into actionable frameworks across teams

Qualifications

What You Will Need

  • Bachelor's Degree or equivalent experience in client-facing delivery leadership

  • Proven experience managing complex delivery models (e.g., digital marketing, CRM, direct marketing)

  • Strong financial and operational management skills

  • Demonstrated ability to lead and develop high-performing teams

  • Excellent communication and stakeholder management skills

What Sets You Apart

  • Experience leading large-scale delivery organizations

  • Strong understanding of data-driven marketing and activation

  • Ability to drive operational improvements and innovation

  • A balance of strategic thinking and executional excellence

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.

Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:

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Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

Attention Mexico Applicants: Please see our Privacy Policy notice here ( MX\ AVISO\ DE\ PRIVACIDAD\ EMPLEADOS\ Privacy\ Notice\ Workday.pdf) .

*Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: and are fraudulent. Please do not engage with these sites.

Posted 2026-05-23

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