Business Demand Manager - HCM

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Job Description:

The HCM Line of Business Demand Manager builds and orchestrates the execution of the regional HCM demand plan with all 5 sources of Demand (Marketing, Sales Quota Carriers, Partners, Services & Customer Success Manager and Digital Hub Sales Development Executives).

The HCM demand plan consists of both Demand Generation activities and early-stage Pipeline Progression activities that provide SAP HCM Account Executives with incremental quality pipeline and leads that they can ultimately bring to a successful close. As a result, the Demand Manager is accountable to meet demand targets laid out for both Demand Generation and Pipeline Progression activities.

In this role, you will drive a business-critical mandate articulated as follows:

• Be the custodian of Demand for the HCM Line Of Business in the region and work closely with the Global Demand Management Team as well as the Americas Head of SAP HCM and Regional Demand stakeholders.
• Anchor: Partner to define, execute and measure progress against primary growth priorities, programs, and campaigns
• Pipeline Orchestration: Consolidate, analyze, and monitor demand from all sources to ensure a balanced and sustainable sales pipeline to bridge R4Q Pipeline gap.
• Cross-Functional Alignment: Collaborate with Sales, Marketing, Partner, and Digital teams to align demand generation efforts with business priorities and regional goals.
• Pipeline Health Governance: Track and report on pipeline creation, quality, and conversion; identify gaps against targets and lead actions to close them.
• Program Coordination: Drive cadence between campaigns, partner activations, and sales plays to avoid overlap and maximize reach and impact.
• Optimization : Continuously refine the demand process, metrics, and orchestration model to improve efficiency and effectiveness across all teams.
• Run and contribute to demand related regional and global operational forecasts and cadences to support the HCM Line of Business

Additionally, the Demand Manager ensures the execution of globally mandated Demand programs as applicable in their region and facilitates the relay of regional best practices for global syndication and sharing purposes.

This role requires a communicative and well-connected leader to collect and implement best practices, to lead by influence and rally the 5 sources of Demand to support the execution of their demand plan, and to drive continuous improvements around demand processes and technology.

Qualifications:

• Bachelor’s degree, MBA/master’s degree or equivalent preferred
• Familiar with driving Sales Pipeline with experience in modern “data-driven” methods of demand generation (Digital Sales, Social Selling, Digital Marketing, Outbound Prospecting, Propensity Models)
• Proficiency with program planning and / or evaluating new business development opportunities in new or emerging markets.
• Proven knowledge in demand generation, integrated marketing campaign planning, digital marketing, and project management best practices.
• Knowledge of SAP portfolio, SAP HCM and related products and solutions, partners, markets, and competition is a significant plus.
• Outstanding communication, organizational and time management skills
• High impact personality, good networking skills

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 137300 - 294,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 439061 | Work Area: Sales | Expected Travel: 0 - 20% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid