Partner Marketing Manager

Meet Instinct

Instinct Science is at the forefront of veterinary innovation, comprised of world-class tools that have served our industry for decades: easy-to-use veterinary practice software (Instinct EMR), an essential resource for expanding your knowledge and skills (Clinician’s Brief), clinical and pharmaceutical decision support (Standards of Care & Plumb’s), and an AI scribing platform (ScribbleVet). Combined, Instinct Science offers an ecosystem that veterinarians rely on for every aspect and stage of their careers.

At Instinct Science, we believe in leading with compassion. Our team, our customers, and their patients and clients are the foundation of everything we do. Our culture is guided by our U.C.A.R.E. values, which serve as our daily compass:

• Urgency : We move with speed because our mission is too important to wait. Urgency means prioritizing high-impact work, making timely decisions, and being highly responsive to our customers, partners, and fellow employees.
• Customer First : We’re our customers’ (and this profession’s) biggest fans. We put them first and obsess over helping them solve their challenges.
• Act with Grace, Not Teeth : We treat people with kindness, humor, humility, and assume good intent. We ask what we would want if we were in the other person’s shoes.
• Right Things, Right Reasons : We take ownership of all tasks, big and small. When we make mistakes, we own them, fix them quickly, and learn.
• Excellence is in our DNA : We hold ourselves and each other to high standards because our work is too important to do otherwise.

A Sneak Peek of Your Role

This job, and the team at Instinct, is remote.

The Partner Marketing Manager will play a key role in advancing Instinct’s partner program, balancing the needs of partners and initiatives while building a model that scales and maximizes the impact of marketing execution through these channels. This position will be responsible for recruiting, enabling, and engaging in co-marketing initiatives with strategic technology partners, referral partners, and associations to drive measurable growth to sales pipeline and bookings.

This role requires strong planning and execution skills and an ability to work cross-functionally, leveraging both internal stakeholders and partners to deliver results. You will be a trusted partner for sales, product management, product marketing, customer success, and the marketing team to generate buy-in and accelerate company-wide results. You will be responsible for communicating with partners, driving alignment and execution of Instinct’s marketing campaigns, report on marketing results, and preparing quarterly marketing plans and summaries.

What You’ll Do ‍

• Build and maintain a partner strategy and recruitment and engagement plan to rapidly increase sales pipeline and bookings results from the Instinct partner channel.
• Design and implement co-marketing campaigns (email campaigns, newsletters, content syndication, webinars, PR, and more) to drive leads and a measurable impact to sales pipeline
• Create partner marketing materials to aid with recruitment and engagement, resulting in increased partner awareness, sales opportunities, and alignment with our business leaders designed with quality, thoroughness, and scalability
• Identify and recruit referral and reseller agreements in the US and globally to extend our reach and uncover sales opportunities
• Work with Senior Events Manager to support collaboration with Instinct partners/associations.
• Roll out marketing enablement sessions and programs to partners, encouraging participation and knowledge sharing for Instinct’s product portfolio, ICP, and alignment on messaging
• Create and manage communications with channel partners to drive awareness of campaigns, product updates, and business news
• Conduct ongoing partner meetings, including monthly, quarterly, and annual meetings to plan activities and measure performance against goals
• Prepare and present monthly partner marketing plans and performance results cross-functionally and to the executive team

Who You Are ‍

• Must Haves:
  • Bachelor’s diploma or degree in related field such as business or marketing, or equivalent experience
  • At least 3 years of partner marketing experience in a B2B software environment
  • Good communication and writing skills, and ability to present to an audience are essential
  • Strong project management and time management skills
  • Experience managing marketing budgets ideally within a channel marketing setting
  • Good interpersonal skills and ability to “sell” partners on the benefits of partnering with Instinct
  • Experience preparing monthly, quarterly and yearly marketing plans
  • Measurable success in driving partner business and engagement
  • Self-motivated, able to work autonomously and collaborate with remote teams, and is adaptable to changing priorities
  • Proven ability to effectively develop and implement channel programs/procedures
  • Strong analytical and negotiation skills to build compelling business cases in order to win internal and external support for partner marketing initiatives
  • Exceptional written and verbal communication skills, with an ability to succinctly communicate complex technical concepts to a broad audience
  • Ability to coordinate efforts cross-functionally to achieve positive end results
  • Stakeholder management experience with the ability to build trust quickly
  • Ability to travel and meet requirements set by outside organizations/events. Travel may be required 10-20% of the time

How Instinct will Care about YOU

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well.
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

The compensation range for this role is $100,000 - $120,000. Actual compensation will be determined through a variety of factors including the candidate's skills, qualifications, and experience.

Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status.

If you require accommodations throughout any part of the pre-employment process, please contact our People team at [email protected]