Director of Marketing and Audience Growth
Director of Marketing and Audience Growth
WURD Radio · Philadelphia, PA · Full-time
As Pennsylvania’s only Black-owned talk radio station, WURD Radio is growing our impact on-air, online, and in the community. We’re hiring a Director of Marketing and Audience Growth to lead that charge.
What You’ll Do
- Lead the brand
- Own WURD’s overall marketing, visibility, and audience growth strategy.
- Keep our visual identity and brand voice consistent across all channels.
- Drive digital & content
- Run social media (organic + paid), email marketing, and website content.
- Package on-air shows into digital content for web, social, email, and WURD TV.
- Manage web and app updates to keep them fresh and engaging.
- Grow the audience
- Use analytics to understand listeners and grow reach and engagement.
- Design and run campaigns for shows, hosts, events, and listener support.
- Test new platforms, tools, and AI/automation to improve marketing results.
- Manage people & partners
- Lead a small team (design/digital staff) and manage their workload and performance.
- Coordinate sponsor and partner deliverables across digital and events.
- Build and manage local and national promotional partnerships.
What You Need
- Experience leading marketing for a brand, media outlet, or similar organization.
- Strong digital skills: social media, email marketing, websites, basic analytics.
- Comfortable using marketing tools (WordPress, Google Analytics, Meta tools, etc.).
- Able to turn data into clear decisions and growth plans.
- Strong communicator and collaborator; able to manage projects and people.
- Interest in using new tech (including AI and automation) to work smarter.
Nice to Have
- Experience in media, radio, digital content, or community-focused organizations.
- Prior management or team lead experience.
WURD Radio is an equal opportunity employer.
We welcome candidates from all backgrounds to apply.
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