Senior Director, Oncology (MPN) HCP Lead

Overview:

Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value.

The Company strives to discover and develop first-in-class and best-in-class medicines-advancing a diverse portfolio of large and small molecules.

Job Summary (Primary Function)
The Sr. Director, Product Strategy & Marketing is responsible for leading brand and disease-area strategy, driving executional excellence, and accelerating patient adoption across myeloproliferative neoplasms (MPNs). This role combines strategic foresight with operational rigor, ensuring launch readiness, competitive differentiation, and innovative customer engagement across personal and non-personal channels. The Director leads a team and collaborates cross-functionally with Market Access, Medical Affairs, Sales, and Regulatory to translate insights into impactful strategies that drive new patient starts and long-term franchise growth.

Essential Functions of the Job (Key Responsibilities)

• Development and execution of U.S. brand and disease-area strategy (PV, MF, Jakafi XR)
• Translate insights from market research, field teams, and external experts into competitive and actionable strategies
• Lead cross-functional launch and competitive readiness efforts, ensuring alignment across functions (e.g., Sales Training, Market Access, Global Product Strategy)
• Shape the external narrative by developing HCP campaigns and speaker programs that address barriers and accelerate new patient starts.
• Integrate evolving clinical and real-world evidence into messaging platforms
• Collaborate across U.S. and global functions (e.g., Global Product Strategy, Business Operations, Training) to ensure alignment and executional excellence
• Agency management to develop and implement promotional programs and materials
• Drive executional excellence by measuring impact, optimizing spend, and ensuring timely pull-through of strategy across channels
• Development and maintenance of strong relationships with Sales and other key functional areas including Medical Affairs, Regulatory, and Legal
• Ensure all activities comply with regulations, guidelines, and company policies
• May have responsibility to manage other marketing professionals

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.

Incyte Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer.

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