Market Development Manager, Alternative Curing Technologies

PPG Industries
Pittsburgh, PA

As the Market Development Manager, Alternative Curing Technologies , you will be responsible for advancing business growth by disseminating information that promotes a favorable view of the organization and its products and services. Activities include. Developing and implementing advertising/promotional campaigns. Conducting market research and identifying and predicting current and future consumer trends. Product management, including P&L activity and advertising R.O.I. (Return on Investment) analysis. Product planning & development. Promotional materials creation and distribution. Responsibilities typically include: Translate and implement the strategy in order to further the sub-function's larger goals through the work of more senior professional staff. Create new, or recommends changes to policies and establish procedures that affect the sub-function.

You will report to the Head of Strategic Marketing, Industrial Coatings.

PPG Offers excellent Benefits including Medical, Dental, Vision, 401k, PTO, Life Insurance, Disability Insurance, and Career Opportunities!

Responsibilities

  • Newly created role to lead market development for alternative cure technology platforms to increase revenue with existing and new customers.

  • Lead growth initiatives for alternative cure technology platforms, including but not limited to laser-cure and radiation-cure (EB/UV) technologies.

  • Build and manage opportunity pipeline for specific technologies in target market segments in support of the execution of our growth strategies.

  • Collaborate with sales teams to build a sales pipeline and ensure compliance with Secure Launch protocols for successful opportunity execution.

  • Collaborate with internal project leaders and technical team leaders, utilizing assigned technical resources for market development activities.

  • Partner with global and regional key account managers and sales teams to align on value propositions and go-to-market strategies for these technology platforms.

  • Create and deliver applied-cost and sustainability value propositions that quantify total system economics (equipment, process, energy, and material cost) and environmental benefits to support customer conversion to alternative cure technologies

  • Establish credibility as an industry expert and trusted advisor, both internally and externally.

  • Share expertise with Industrial Coatings regional organizations to support future platform expansion.

  • Train Industrial Coatings sales and service teams on the value proposition of alternative cure platforms.

Qualifications :

  • Bachelor's degree in engineering, business management, marketing, or related field.

  • 15+ years of market and/or business development experience within the industrial B2B industry with a proven record of delivering organic growth

  • Established industry reputation in coatings, alternative cure technologies, and specific markets of interest to PPG preferred.

  • Proven ability to value sell complex technical solutions, including applied-cost and sustainability-driven ROI.

  • Experience working in matrixed organizations.

  • Experience working globally with teams and customers, understanding cultural nuances to build trust and rapport with people.

  • Understands the tactical and strategic elements of driving focused business growth within an industrial B2B setting.

#LI-Hybrid

About us:

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit and follow @ PPG on Twitter.

The PPG Way

Every single day at PPG:

We partner with customers to create mutual value.

We are "One PPG" to the world.

We trust our people every day, in every way.

We make it happen.

We run it like we own it.

We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email [email protected].

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

Benefits will be discussed with you by your recruiter during the hiring process.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.


Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Posted 2026-01-12

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