TikTok Shop & E-Commerce Lead

**Overview**

We are looking for someone to own and scale our TikTok Shop and broader e-commerce ecosystem. This includes Shopify, TikTok Shop, Amazon, Faire, and other e-commerce wholesale platforms.

This is a senior, execution-focused role. We are not looking for someone to learn TikTok on the job. You must come in as a TikTok expert with a proven track record of driving revenue, and then extend that expertise across other channels.

**Responsibilities**

* Own TikTok Shop end-to-end, including product listings, pricing, promotions, creator strategy, and storefront management
* Drive revenue through TikTok Shop via both organic content and paid ads
* Manage and scale creator and affiliate programs with a clear focus on sales, not just content output
* Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Adwords, and other relevant channels
* Expand learnings from TikTok into Shopify, Amazon, Faire, and wholesale platforms
* Optimize product listings across all platforms for conversion and discoverability
* Monitor and improve key metrics including conversion rate, AOV, CAC, and ROAS
* Identify opportunities for bundling, merchandising, and pricing optimization
* Manage inventory flow across channels to prevent stockouts and overages
* Analyze performance data and provide clear, actionable recommendations

**Requirements**

* Proven track record managing TikTok Shop with measurable revenue results
* Deep expertise in TikTok, including content strategy, creator management, affiliate programs, and paid ads
* Hands-on experience scaling TikTok Shop from early stage to meaningful revenue
* Experience managing at least one additional platform such as Amazon or Walmart Marketplace
* Strong performance marketing background with direct experience running paid ads
* Data-driven with the ability to make fast decisions and iterate quickly
* Comfortable operating in a fast-paced environment without established processes
* Strong ownership mentality with accountability for results

**What Success Looks Like**

* TikTok Shop becomes a meaningful and growing revenue channel
* Consistent improvement in ROAS, CAC, and conversion rates
* Reliable creator and affiliate engine that drives predictable sales
* Expansion of successful TikTok strategies into other e-commerce channels
* Clear reporting with insights that directly improve performance