Senior manager ecommerce

Ballard Designs
West Chester, PA

The Opportunity

Reporting to the Director of eCommerce, the Sr. Manager of HSN eCommerce will lead the strategic development of the soft goods eCommerce division, ensuring an understanding of our goals. As the Senior Manager, you will lead digital transformation, optimize customer experiences, and lead a team of five direct reports towards achieving and surpassing KPIs in conversion, digital sales, and off-air sales. This role lives at our headquarters located in West Chester, PA, and we come into the office biweekly on Tuesday, Wednesday, and Thursday.

Who We Are

HSN takes shoppers on a journey – embracing the new, exploring untrodden paths, and bringing shoppers a unique perspective that enriches their lives. We offer a curated assortment of exclusive products and top brand names in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics, and incorporate entertainment, personalities, and industry experts to provide a unique shopping experience.

Your Impact

  • Develop and implement eCommerce strategies to enhance the digital presence of the assigned divisions.

  • Lead programs to integrate marketing channels, ensuring seamless customer journeys and improving omni-channel engagement.

  • Set, monitor, and achieve Indicators related to conversion, digital sales, and off-air sales.

  • Conduct analysis of market trends and technology to inform planning and strategy.

  • Manage the eCommerce team, providing mentorship and development opportunities to guide performance.

  • Directly oversee team of 5- the Sr. Associate(s) and eCommerce Associate(s), in addition to collaborating with other managers for balanced workload distribution.

  • Partner with our teams, including merchandising, marketing, and IT, to meet important projects and goals.

  • Maintain relationships with vendor partners to support and expand digital capabilities.

  • Use data analytics to evaluate the effectiveness of strategies and programs, adjusting plans to meet evolving needs.

  • Lead the analysis of customer insights to enhance product offerings and customer engagement strategies.

  • Foster a culture of innovation, encouraging the exploration and adoption of new technologies.

  • Seek process improvements to refine operations and increase efficiency.

What You Bring

  • You have a bachelor's degree in business, Marketing, or a related field.

  • Experience in a managerial eCommerce position, with a track record of strategic mentorship, performance development. We are looking for someone who has managed at least 1-2 direct reports, as this Senior Manager will lead a team of 5.

  • Excellent leadership, with the ability to motivate and guide a team.

  • 5+ years of experience with corporate marketing and omni-channel strategies.

  • Must live in PA, DE, NJ to commute to West Chester, PA for a hybrid work schedule.

Remote work is not permitted in NYC at this time.

#LI-Hybrid

#LI-MG3

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at

[email protected]

for assistance.
Posted 2025-10-06

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