General Manager

Reach Logistics is a global eCommerce logistics and strategy company that partners with some of the largest brands in the world to distribute their products on Amazon, Walmart, eBay, and more. We have 7 warehouses in 5 countries around the globe and offer a unique distribution model to our partners. We currently ship 60M units a year and are growing rapidly. Currently the top seller on Amazon, we boast over 1,700 global employees that span over 18 global locations. Check out our parent company's website:

We are looking for a General Manager to help lead operations in our brand new automated Bethlehem, PA warehouse. This role ensures efficiency, accuracy, and safety across warehouse functions—including inventory control, receiving, picking, shipping, and facility management. You will play a key role in supervising daily operations, supporting team leads, and ensuring that performance standards are consistently met.

This is a full-time role and will work on-site based in Bethlehem, PA.

What is a day in the life of a General Manager?

• Directly own overseeing warehouse operations and performance goals across a 24/7 operation.
• Supervise and coach all salaried leaders across inventory, quality, logistics, and shipping functions.
• Help maintain warehouse security, safety standards, and compliance with legal regulations.
• Monitor KPIs and provide input on staffing, scheduling, and resource allocation.
• Assist with workflow planning, equipment layout, and continuous improvement projects.
• Act as a point of escalation for day-to-day operational issues, working closely with staff to resolve them quickly.
• Build a team and create a winning culture. Help hire and develop the best operators and support leaders.

What will I need to thrive in this role?

• Bachelor’s degree in Logistics, Supply Chain Management, Business Administration, or related field preferred.
• 7+ years of warehouse leadership or supervisory experience.
• Knowledge of warehouse operations, inventory management, and relevant KPIs.
• Familiarity with warehouse management software and databases.
• Strong leadership, communication, and problem-solving skills.
• Ability to support and motivate staff in a high-volume, fast-paced environment.

What does high performance look like?

• Your site is beating the financial operation plan set for your building. You are personally finding and driving initiatives to reduce cost.
• Your site has a strong people first culture resulting in high employee retention and attendance. You build a winning team culture across 3-4 shifts operating with standard work.
• Your site has a strong safety culture creating a safe working environment for your team.
• Your site has a strong quality culture. You invest in teaching, training and improving processes to eliminate defects.
• You will take full ownership of your projects and follow through to completion.
• You are influencing the network vision for software and process design through close partnership with the process engineering team and product development team.
• Willingness to put in the extra hours during peak season, large impactful changes and whatever else may be required to lead a successful site.

What is the team like?

• This is a brand new building with state of the art automation. You have a rare opportunity to establish the winning culture from day one. The site will ramp from just a direct to consumer (DTC) operation into a building that processes millions of units a week through our cross-dock. Salaried hiring and associate headcount ramp will match the volume ramp. You will be supported by remote teams, and on-site travel from the operations org, but ultimately own the culture and results of this building.

We Are Looking For Individuals Who Are

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• Initial phone interview with Pattern’s talent acquisition team
• Video interview with a hiring manager
• On-site interview at the warehouse
• Professional reference checks
• Executive review
• Offer

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples
• Be ready to talk about how you can add value and be the best addition to the team
• Focus on mentioning how you would be partner obsessed at Pattern
• Be prepared to talk about any side projects related to data and analytics

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.