Marketing Manager

Since our founding in 1983, Benshaw has grown to become a recognized leader in the design, development and manufacture of mission critical motor controls and drives. That’s why, when the application is critical, and the environment harsh, customers specify Benshaw more than any other brand.
Intelligent, creative, and determined people have made us who we are today. We recognize that hiring and developing talent is a key element in our continued growth. We are looking for people with ambition and commitment to excellence to continue to drive these results. If you are looking for a business environment where people treat each other with mutual respect and dignity and each employee can make a difference, Benshaw is the company for you.

Position Overview
The Marketing Manager will be responsible for developing and executing integrated marketing programs across North America. This role blends strategic planning with hands-on execution, covering digital marketing, social media, content development, campaigns, promotions, trade shows, and marketing analytics.
Reporting directly to the Chief Marketing Officer, this role is ideal for a marketing professional who enjoys building programs, collaborating cross-functionally and globally, and driving measurable business impact in an industrial B2B environment.
This is a full-time, in-office position based in Pittsburgh, PA.

Key Responsibilities
Marketing strategy & execution

• Develop and implement the North American marketing strategy, aligned with business growth objective and global marketing initiatives.
• Create integrated marketing plans that span digital, content, campaigns, events, and promotions.
• Manage annual and quarterly marketing calendars, budgets, and priorities.

Campaigns, content & social media

• Plan and execute multi-channel marketing campaigns, including messaging, asset development, and performance tracking.
• Own the company’s social media strategy, including content planning, publishing cadence, and performance optimization.
• Collaborate with product management, sales, and technical teams to create compelling content such as case studies, application stories, product overviews, videos, and presentations.

Trade shows & field marketing

• Lead planning and execution for trade shows and industry events, including booth messaging, pre-event promotion, on-site execution, and post-event follow-up.
• Support promotional programs and product or solution launches in coordination with sales and product teams.

Data capture & analytics

• Manage lead capture processes from digital campaigns and events, ensuring accurate data flow into CRM and marketing systems.
• Track and report on key performance metrics including campaign performance, lead quality, conversion rates, and ROI.
• Use insights and analytics to continuously improve marketing effectiveness.

Cross-functional collaboration

• Partner closely with Sales, Product Management, Engineering, and Customer teams to ensure marketing alignment with commercial priorities.
• Manage external vendors, agencies, and creative partners as needed.
• Work collaboratively with global marketing teams and vendors to execute globally aligned strategy and execution.

Qualifications
Required

• 5–10 years of B2B marketing experience, preferably in industrial, electrical, manufacturing, automation, or related markets.
• Experience developing and executing integrated marketing campaigns.
• Hands-on experience with social media, content marketing, and trade show/event marketing.
• Strong analytical skills with experience measuring marketing performance and ROI.
• Experience with marketing automation and analytics, and CRM platforms.
• Excellent written and verbal communication skills.

Preferred

• Experience supporting channel, distributor, or representative sales models.
• Familiarity with CRM and marketing automation tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

What we offer

• Competitive salary commensurate with experience
• Annual performance bonus opportunity
• Comprehensive medical, dental, and vision benefits
• 401(k) with company match
• Paid time off and holidays
• Professional development and growth opportunities
• The opportunity to make a visible impact in a growing industrial organization

Work environment & travel

• Hybrid role based in Pittsburgh, PA (~ 3 days per week in-office)
• Moderate travel required (approximately 15–30%) for trade shows, customer events, and internal meetings

Benshaw is an equal opportunity employer.
We value diverse perspectives and are committed to building an inclusive workplace.
Since our founding in 1983, Benshaw has grown to become a recognized leader in the design, development and manufacture of mission critical motor controls and drives. That’s why, when the application is critical, and the environment harsh, customers specify Benshaw more than any other brand.
Intelligent, creative, and determined people have made us who we are today. We recognize that hiring and developing talent is a key element in our continued growth. We are looking for people with ambition and commitment to excellence to continue to drive these results. If you are looking for a business environment where people treat each other with mutual respect and dignity and each employee can make a difference, Benshaw is the company for you. We offer competitive pay, medical, vision and dental benefits, 401(k) with employer match, as well as a host of other additional health and employee benefits.

Position Overview
The Marketing Manager will be responsible for developing and executing integrated marketing programs across North America. This role blends strategic planning with hands-on execution, covering digital marketing, social media, content development, campaigns, promotions, trade shows, and marketing analytics.
Reporting directly to the Chief Marketing Officer, this role is ideal for a marketing professional who enjoys building programs, collaborating cross-functionally and globally, and driving measurable business impact in an industrial B2B environment.
This is a full-time, in-office position based in Pittsburgh, PA.

Key Responsibilities
Marketing strategy & execution

• Develop and implement the North American marketing strategy, aligned with business growth objective and global marketing initiatives.
• Create integrated marketing plans that span digital, content, campaigns, events, and promotions.
• Manage annual and quarterly marketing calendars, budgets, and priorities.

Campaigns, content & social media

• Plan and execute multi-channel marketing campaigns, including messaging, asset development, and performance tracking.
• Own the company’s social media strategy, including content planning, publishing cadence, and performance optimization.
• Collaborate with product management, sales, and technical teams to create compelling content such as case studies, application stories, product overviews, videos, and presentations.

Trade shows & field marketing

• Lead planning and execution for trade shows and industry events, including booth messaging, pre-event promotion, on-site execution, and post-event follow-up.
• Support promotional programs and product or solution launches in coordination with sales and product teams.

Data capture & analytics

• Manage lead capture processes from digital campaigns and events, ensuring accurate data flow into CRM and marketing systems.
• Track and report on key performance metrics including campaign performance, lead quality, conversion rates, and ROI.
• Use insights and analytics to continuously improve marketing effectiveness.

Cross-functional collaboration

• Partner closely with Sales, Product Management, Engineering, and Customer teams to ensure marketing alignment with commercial priorities.
• Manage external vendors, agencies, and creative partners as needed.
• Work collaboratively with global marketing teams and vendors to execute globally aligned strategy and execution.

Qualifications
Required

• 5–10 years of B2B marketing experience, preferably in industrial, electrical, manufacturing, automation, or related markets.
• Experience developing and executing integrated marketing campaigns.
• Hands-on experience with social media, content marketing, and trade show/event marketing.
• Strong analytical skills with experience measuring marketing performance and ROI.
• Experience with marketing automation and analytics, and CRM platforms.
• Excellent written and verbal communication skills.

Preferred

• Experience supporting channel, distributor, or representative sales models.
• Familiarity with CRM and marketing automation tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

What we offer

• Competitive salary commensurate with experience
• Annual performance bonus opportunity
• Comprehensive medical, dental, and vision benefits
• 401(k) with company match
• Paid time off and holidays
• Professional development and growth opportunities
• The opportunity to make a visible impact in a growing industrial organization

Work environment & travel

• Hybrid role based in Pittsburgh, PA (~ 3 days per week in-office)
• Moderate travel required (approximately 15–30%) for trade shows, customer events, and internal meetings

Benshaw is an equal opportunity employer.
We value diverse perspectives and are committed to building an inclusive workplace.

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