Marketing director

Overview:

Spring EQ is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016, Spring EQ is among the fastest growing and highest-rated home equity financing partners in the United States. Spring EQ offers a broad range of home equity products and delivers a simple and streamlined process that results in faster funding, trustworthy loans, and less frustration for consumers today. To learn more about Spring EQ, visit

At Spring EQ, it is our mission to empower homeowners and buyers to achieve and maximize the value of homeownership in a simple, fast, and ethical manner. Our values are to

• Be kind and treat all people – teammates, customers, and vendors – with respect and consideration
• Be adaptable and embrace change
• Be accountable and take responsibility and deliver the effort to fully complete the task
• Be better and strive for continuous improvement in ourselves, our team, and the company for our customers
• Be part of the solution and solve problems, find the answers, and collaborate
• Work hard, have fun, and get things done

We are seeking a dynamic and results-driven B2B Marketing Director to lead our marketing strategy, execution, and performance across business-to-business channels. This role requires a strong balance of strategic vision, hands-on execution, and team leadership to drive brand awareness, demand generation, and revenue growth. The ideal candidate is a data-driven marketer with proven success in building and scaling B2B marketing programs that align with business objectives.

• Develop and own the overall B2B marketing strategy , aligning campaigns and initiatives with business goals.
• Collaborate closely with Sales, Product, and Customer Success to ensure marketing initiatives support the full revenue funnel.
• Drive pipeline growth through integrated campaigns including digital advertising, B2B lead marketing, and events.
• Oversee B2B lead nurturing programs and conversion strategies to grow and improve conversion strategies
• Craft B2B2C marketing collateral to support broker partners in driving new business.
• Implement marketing automation and data analytics to optimize campaign performance.
• Manage digital channels including website, email, and social media (LinkedIn) to maximize reach and engagement.
• Establish KPIs and dashboards to monitor performance across campaigns and continuously optimize based on insights.
• Stay ahead of emerging B2B marketing trends , tools, and best practices.
• Lead a team of one.

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 8+ years of progressive B2B marketing experience
• Proven track record of driving measurable pipeline and revenue growth through marketing programs.
• Strong experience in demand generation, email and digital marketing strategy and execution
• Proficiency in CRM marketing automation platforms, preferably HubSpot.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Experience in mortgage industry or financial services preferred.

Healthy work-life balance.

We are committed to supporting a healthy work-life balance and fostering an environment of productivity and collaboration. This position follows a hybrid schedule for team members working in our corporate offices, combining on-site presence with remote flexibility. Our hybrid model is designed to promote teamwork and engagement while also providing the adaptability professionals need to manage their responsibilities effectively.

Benefits

• 401k Company Match
• Annual Charitable Matching Gift Program
• Commuter Benefits
• Company Holidays
• Credit Union Membership
• Dental Insurance
• Dependent Care Plan
• Disability Insurance
• Employee Assistance Program
• Life Insurance
• Medical Insurance
• Paid Time Off Plan
• Vision Insurance
• Weekly Non-Management Dinner Benefit

Spring EQ is an Equal Opportunity Employer. We make all employment decisions based on merit and business needs. If you require a reasonable accommodation at any stage of the hiring or employment process, please contact [email protected]