Paid Media Strategist

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Paid Media Strategist supports QVC and HSN and supports the paid social media strategy by assisting with campaign execution and contributing to customer growth efforts while remaining mindful of budget and KPI targets.

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance is not available for this role.

What You'll Do

• Assist with the development and execution of the paid media strategy and calendar, optimizing budget usage and identifying growth opportunities through data-driven insights
• Collaborate with internal and external teams to support program effectiveness, aligning creative direction with brand standards and channel optimization
• Contribute to targeting and segmentation strategies, providing updates and exploring new business opportunities to drive acquisition and revenue growth.
• Support the analysis of KPIs and reports to ensure the efficacy of Paid Media Marketing, working with Consumer Insights and Business Intelligence teams to interpret data and test new initiatives.
• Apply analytical insights to assist in program optimizations, ensuring accurate data communication of goals, forecasts, and results with Marketing Operations
• Cultivate relationships with cross-functional teams, platform vendors, ad agencies, and internal departments to support strategy alignment and calendar planning
• Lead the Media Coordinators on executing marketing plans, helping to maintain relationships with key vendors like Meta.

What You'll Bring

• Education: Bachelors in marketing, communications, e-commerce, merchandising or related field; or equivalent experience
• 2+ years in digital marketing, with exposure to social media platforms and analyticalskills for tracking campaign performance.

#LI-ST4

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at

[email protected]

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.