Marketing data analyst

Kanak Elite Services
Malvern, PA

Hello There,

My name is Himanshu Sharma , and I serve as the Recruitment Lead at Kanak-IT INC. I am reaching out to share an excellent career opportunity for the role of Marketing Data Analyst with our esteemed client. If you are interested then please share your updated resume at [email protected] .

Job Description

Position : Marketing Data Analyst

Location : Malvern, PA Hybrid

Duration : long term contract

Responsibilities

  • Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution
  • Establish the analytical framework to successfully deliver business OKRs
  • Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
  • Run BAU, proposed and other "what if" scenarios assessments to validate approach and evaluate impact
  • Design an actionable marketing operations and experimentation roadmap
  • Build consensus and influence senior stakeholders to gain confidence in analytics proposals
  • Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization


Qualifications

  • Bachelor's degree and industry certification preferred, 8+ years' experience and relevant skillset in the subject matter required, has extensive knowledge of subject matter and extensive knowledge of the business


Key Focus Areas

    • The analyst will work within the Marketing Analytics team, which supports multiple business partners across various marketing functions.
    • This role involves leveraging existing data science models-developed by a separate data science team-to design, execute, and optimize marketing campaigns.
    • The analyst will focus on translating model outputs into actionable marketing strategies, helping the business understand how to use data to improve campaign effectiveness and targeting.
    • A solid understanding of marketing analytics concepts, campaign creation, and performance optimization is essential.
    • Experience with forecasting, data-driven decision-making, and campaign performance measurement will be highly valuable.

Technical Requirements

    • Proficiency in SQL for data extraction, manipulation, and analysis.
    • Working knowledge of Python for data analysis and automation.
    • Strong analytical and communication skills to collaborate with marketing stakeholders and translate technical insights into business outcomes.
    • While domain experience isn't important these resources need to have supported large enterprises, worked with large sets of data and supported big data platforms (AWS or Azure)
Posted 2025-11-06

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