Automotive Digital Brand and Sales Strategist

Buchanan Auto Stores
Waynesboro, PA

Job Description

Job Description

We’re looking for a few passionate and innovative Automotive Digital Branding and Sales Strategist to join our team. This role combines the excitement of automotive sales with the dynamic world of digital branding. You’ll not only sell vehicles but also build your personal brand as a trusted automotive expert by leveraging social media and other digital platforms. . . WHILE GETTING PAID TO DO SO!!!!

As part of our team, you’ll have the freedom to showcase your personality, engage with your audience, and grow your customer base online while delivering exceptional in-person and digital experiences to every client.

We will show you how to leverage your content to maximize your earning potentials on social media along with your salary plus commissions!

Key Responsibilities:

Sales Excellence

• Build strong relationships with customers by understanding their needs and providing tailored solutions.

• Guide customers through the sales process, from initial consultation to final purchase.

• Stay informed about the latest vehicle models, features, and promotions to provide expert advice.

Digital Strategy & Personal Branding

• Develop and execute a personalized social media strategy to build your brand as an automotive expert.

• Create engaging content, such as videos, posts, and live streams, to showcase vehicles, share industry insights, and connect with your audience.

• Actively engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.

• Monitor social media analytics to refine strategies and grow your digital presence.

Collaboration & Innovation

• Work closely with the marketing team to align personal branding efforts with dealership goals.

• Stay current with trends in digital marketing, automotive technology, and social media platforms.

• Share best practices and innovative ideas to enhance the team’s overall digital and sales strategies.

Qualifications:

• Proven experience in automotive sales or a related customer-facing role.

• Strong understanding of social media platforms (e.g., Facebook, Instagram, TikTok, YouTube, LinkedIn) and content creation.

• Excellent communication, interpersonal, and storytelling skills.

• Tech-savvy with the ability to quickly learn dealership CRM tools and digital platforms.

• Highly self-motivated, goal-oriented, and creative.

• A valid driver’s license and clean driving record.

What We Offer:

• Competitive base salary plus performance-based commission, up to $40,000 - $70,000 a year

• Comprehensive training in sales and digital branding strategies.

• Access to state-of-the-art tools and resources for content creation.

• A supportive team environment that encourages creativity and innovation.

• Career growth opportunities in both sales and digital marketing.

Why Join Us?

We’re not just selling cars; we’re transforming how customers experience the automotive world. As an Automotive Digital Strategist, you’ll have the opportunity to make an impact by building meaningful relationships with your customers and creating a dynamic personal brand that sets you apart.

Ready to accelerate your career? Apply today and let’s drive success together!

Posted 2026-03-23

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