Freelance Analyst - Customer Insights and Strategy
Job Title: Freelance Analyst - Customer Insights and Strategy
Location: Pittsburgh, Pennsylvania
Overview:
The Freelance Analyst, Customer Insights & Strategy, supports data-driven decision-making by delivering customer-focused insights that inform product, marketing, and strategic initiatives. This role is responsible for designing and analyzing survey research, monitoring brand and competitive performance, and translating data into actionable recommendations.
Responsibilities
- Design and execute custom surveys to inform product, marketing, and strategic decisions, including questionnaire development, programming, analysis, visualization, and storytelling
- Coordinate and execute product wear tests in partnership with merchandising teams
- Conduct seasonal and campaign performance analysis (hindsighting) to evaluate effectiveness and identify opportunities
- Develop presentations and reporting to communicate insights from syndicated and proprietary research
- Monitor and report ongoing brand tracker performance to cross-functional and leadership teams; provide ad hoc reporting as needed
- Perform ad hoc customer analyses to address business questions from marketing, strategy, merchandising, and planning teams
- Leverage syndicated research to benchmark market position, target customer trends, brand awareness, and competitive performance
- Identify emerging customer trends and provide data-backed hypotheses and strategic recommendations
- Support additional analytical projects as assigned
- Participate in a hybrid work environment, with in-office collaboration required based on business needs
- Bachelor’s degree in Marketing, Business, Merchandising, or a related field
- 2+ years of experience in analytics, customer insights, or a related role
- Strong proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and general digital tools
- Demonstrated analytical and problem-solving skills, with the ability to translate data into actionable insights
- Excellent communication and storytelling skills, both written and verbal
- Strong organizational and project management abilities, with the ability to manage multiple priorities
- Collaborative mindset with the ability to influence cross-functional partners
- Detail-oriented, self-motivated, and able to thrive in a fast-paced, deadline-driven environment
- Passion for leveraging customer insights to drive business decisions
System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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