Email Marketing Specialist
A hybrid work schedule
Full medical, dental, vision coverage
Paid time off
Paid Holidays
Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
A generous retirement plan and so much more! Salary Range: $55,000 - $60,000
A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant's education and experience, all relevant internal equity considerations, department budget, and funding source. Position Summary
The Email Marketing Specialist supports marketing automation strategy for Temple University's email & SMS marketing efforts. Working closely with and taking direction from the Director of Marketing Automation, this position is responsible for managing and deploying email and SMS campaigns to support the University's enrollment marketing and student and staff communications. Within SMC, this role will partner with multi-functional teams, including content, design, analytics and user experience, to develop and implement digital strategies and tactics to advance Temple University's marketing and communications initiatives and ensure that digital communications are an integrated part of campaigns. They will collaborate with partners across the university to support digital communication priorities and champion best practices.
Performs other duties as assigned. Required Education and Experience
* Bachelor's degree in English, communications, journalism, marketing or related field
* At least two (2) years of email marketing experience.
* An equivalent combination of education and experience may be considered. Preferred Experience
* Experience creating HTML/CSS emails. Required Skills and Abilities
* Working knowledge of marketing automation tools and best practices.
* Proficient in HTML/CSS.
* Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
* Superior organizational skills - must be able to effectively prioritize and meet deadlines.
* Ability to quickly acclimate to different environments and openness to new processes and technologies. Self-directed with a solutions-oriented attitude; values and contributes to a positive work environment.
* Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
* Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
* Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
* Strong attention to detail and ability to utilize data and insights to determine decisions.
* Ability to work well under pressure.
* Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
* Ability to work independently and efficiently.
* Ability to handle confidential matters with discretion.
* Demonstrated excellent organizational time management skills.
* Proficient in the Microsoft Office suite of products. Essential Duties
* Deliver high-quality work that meets university standards and represents marketing automation best practices by testing messages across email clients and devices, validating audience volume prior to send, comparing final send counts against expected volume, and following other established quality assurance procedures.
* Create and deploy emails and SMS messages using the university's central marketing automation platform, leveraging advanced features including A/B testing, dynamic content and journeys.
* Represent the marketing automation function on collaborative project teams to develop email/SMS strategies based on project goals, data insights, audience research and industry trends and best practices.
* Collaborate with content and design teams to build and maintain HTML and WYSIWIG templates for use by colleagues and university partners.
* Track and report on performance, effectiveness and results of assigned projects (ongoing & post-action); prepare presentations to share those insights and recommendations with internal teams, department/university leadership, and university partners.
* Thoroughly understand the university's core audiences and data infrastructure to recommend targeted audiences manage email lists and segmentation.
* Train, support and manage relationships with university partners in their email/SMS marketing efforts and use of the university's marketing automation platform as a consultant in partnership with the Director of Marketing Automation.
* Stay up-to-date on email marketing trends & best practices, higher education news, and marketing automation platform upgrades to inform recommended strategies and tactics. * An employment offer is contingent upon successful completion of a pre-employment physical. Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status. Compliance Statement : In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact. Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review: You may request a copy of the report by calling Temple University's Public Safety Services at 215-204-7900.
Recommended Jobs
Part Time Instructor Literacy
Summary Noncredit ESL or GED instructors to deliver instruction within our grant funded, fee based, or contracted classes. Instructors report to the Assistant Director of Literacy and Job Training a…
Line Cook
For this position, pay will be variable by location - See additional job details and benefits below. Our Winning Family Starts With You! Check out these great benefits! ~ Flexible sche…
IV Tech - RN/LPN
IV Tech Location: West Chester, PA Company: IV Nutrition About the Role We are hiring an IV Infusion Technician to deliver high-quality IV therapy services while supporting daily cl…
Software Engineer Co-op (Spring 2027)
Description Compunetix is a leading manufacturer of sophisticated electronics, delivering the communication industry’s largest worldwide deployment of digital collaboration platforms. We’re the le…
Corrections / Detention Specialist (31E)
Job Description Job Description ELIGIBLE FOR UP TO $12K IN SIGNING BONUSES As a Corrections/Detention Specialist, you’ll be mainly responsible for overseeing the day-to-day operations in a…
Head Start Preschool Lead Teacher: Gilson CDC
Job Description Job Description The Lead Teacher will instruct children in activities designed to positively promote social, physical, and intellectual growth while providing a safe and comfortab…
General Manager - Greater Philadelphia
Job Description Job Description General Manager - Greater Philadelphia ABOUT HONEYGROW honeygrow is a thriving Philadelphia-based fast-casual restaurant with a growing number of locations in …
Metal Finisher/Polisher
Job Description Job Description Winholt Equipment is looking to hire a Metal Finisher/Polisher. POSITION OBJECTIVE: Stainless Steel and Aluminum Finishing Polisher will be responsible for f…
Tax Associate
About the Role As a seasonal Tax Associate at H&R Block, you'll begin a career in tax and client services-no prior tax experience required. With training and support from day one, you'll work …
Host
50% company paid health, vision and dental insurance. Paid vacation. Dining discounts. Defined Hospitality is an expanding restaurant group and we are looking for dynamic individuals to fill a Host p…