Account Manager

Job Description

Job Description

The job of an Account Manager at LinkedSelling is to be the main contact with our clients and manage their lead generation campaigns. This includes following a proven, systematic strategy of writing, creation of digital assets such as landing pages, advertising campaigns within Google, Facebook/Instagram, LinkedIn and email campaigns. Our account managers are also responsible for assessing data from marketing campaigns as well as optimizing the ads for best cost and performance. Your daily assessments will help to shape the next steps in the advertising campaign and identify opportunities to continually scale the results.

Our goal is to always provide the best customer service and advertising strategy for our clients to drive leads into their sales pipeline and funnels. We have clients throughout the United States and we are growing quickly as an agency. We have a robust training program for this position and for the technical side of the job.

PERSONAL ATTRIBUTES AND SKILLS NEEDED TO BE SUCCESSFUL:

The ideal candidate will love learning about new developments in social media & digital marketing, intellectual growth, and being part of a dynamic and fast-paced team. You’ll go above and beyond to meet your customer’s needs & serve as a coach to your clients on how to best optimize their campaigns. The ideal candidate is both results oriented, thriving in an environment where the bar is set high and goals are achieved, as well as strategic, with a desire to devise new and creative solutions to implement on marketing campaigns.

Successful Account Managers are organized, able to take information from multiple sources and succinctly distill it into our proprietary tracking systems. The ideal candidate will have an aptitude for analyzing data to review and check details to ensure that each campaign is optimized. Strong verbal and written communications are a must, both for clearly articulating your goals to the client, as well as building trust and rapport and for writing successful copy for direct marketing campaigns. Self-management is key, knowing how to prioritize time and activities to get the most impact from the activities performed as well as follow-through, finishing that which is started will truly make the account manager successful in this position.

ABOUT THE JOB:

Account Managers manage our client accounts, client relationships and do the ongoing work on their marketing campaigns. You will help companies generate leads and increase sales using Google, Facebook and LinkedIn lead generation campaigns, outbound email marketing, content marketing and creating new strategies for getting results.

This is a Remote job, but our team is located in the South Central Pennsylvania area and we have team meet ups a couple times per month. Candidates in the surrounding geographic area will be preferable to maintain our close knit team culture.

SPECIFIC RESPONSIBILITIES:

Digital and Social Media Marketing Strategy - Researching the current best practices in digital and social marketing to implement on your clients’ campaigns

Client Education, Coaching and Relationship Building – Virtual meetings and email interaction, proactively identify clients’ needs, provide training/coaching/support to clients throughout campaigns, provide lead-nurturing advice and sales tips as needed, and strategize with clients on best practices and optimization. Strong customer service and client relationship management skills are a MUST for this position.

Campaign Workflow/Activity – Research and post content for clients, building of the campaign assets in various platforms, understanding the client’s sales and prospecting processes and utilizing that for our campaign is built

Building Advertising Campaigns - From Facebook / LinkedIn / Google ads, landing pages, email marketing campaigns, and making sure they are all connected. Utilizing systems such as Google/Facebook/LinkedIn Ads Manager, Hubspot, Leadpages, Unbounce, ActiveCampaign, Constant Contact, Keap, Zapier, Wordpress, etc. (training will be provided, but any experience in any of these is a big plus!)

Data Management – Track leads for clients, track ad, landing page and email performance, monitor for changes needed, produce accurate internal reports of client progress

Creative Problem Solving – Skills in assessing a problem, identifying possible causes, and pro-active implementation of solutions.

JOB REQUIREMENTS:

• 1-3 years of experience managing Google ads and/or PPC campaigns

• Any experience managing Facebook/Instagram and/or LinkedIn ad campaigns

• Any experience in working in CRM software, preferably Hubspot and ActiveCampaign, but any experience in CRMs is helpful

• 1-3 years of Client Relationship Management experience

• Strong understanding of data and analytics and how to interpret it to optimize campaigns

• Organized and detail-oriented