Marketing specialist - services

BRIEF DESCRIPTION

The Marketing Specialist is responsible for developing assets, client deliverables, and other marketing materials for MMA East Region's Retirement Services division. This role will also support the Request for Proposal (RFP) process, ensuring that our marketing efforts align with our strategic goals and effectively communicate the value of our retirement solutions to clients.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited, to the following:

• *Collateral Development: * Create and manage a variety of marketing materials, including brochures, presentations, case studies, and digital content that effectively communicate the benefits of our retirement services.
• *Asset Management: * Oversee the organization and maintenance of marketing assets, ensuring they are up-to-date, accessible, and aligned with brand guidelines.
• *RFP Support: * Collaborate with cross-functional teams to gather information and develop compelling responses to RFPs, ensuring that all submissions are accurate, timely, and tailored to client needs.
• *Market Research: * Conduct research to understand market trends, competitor offerings, and client needs to inform marketing strategies and collateral development.
• *Campaign Support: * Assist in the planning and execution of marketing campaigns, including email marketing, social media, and events, to promote retirement services.
• *Performance Analysis: * Monitor and analyze the effectiveness of marketing materials and campaigns, providing insights and recommendations for continuous improvement.
• *Collaboration: * Work closely with internal stakeholders, including sales, product development, and compliance teams, to ensure alignment and support for marketing initiatives.

REQUIRED EDUCATION AND EXPERIENCE :

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
• A minimum of three (3) years of experience in marketing within the financial services industry.
• Retirement Services or Wealth Management experience is strongly preferred.

KNOWLEDGE, SKILLS AND ABILITIES

• Strong writing and editing skills, with the ability to create clear and persuasive marketing content.
• Proficiency in marketing software and tools, including CRM systems, email marketing platforms, and design software.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Ability to work collaboratively in a team environment and communicate effectively with diverse stakeholders.
• Solid interpersonal, verbal and written communication skills
• Ability to work well independently and as a team member; multitask and successfully operate in a fast-paced work environment; prioritize projects and meet deadlines
• Ability to follow through on and successfully execute tasks while adhering to specified quality standards
• Must be proficient in the Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, and Access)
• Proficiency in use of PC such as keyboard skills and electronic folder/file organization and management
• Aptitude for learning internal systems, applications and internal workflow of the department
• Must be able to effectively interact and deal with people at all levels inside and outside of the company

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is:
• Frequently required to sit; speak or hear; use hands to finger, handle, feel objects, and reachwith hands and arms;
• Occasionally required to stand and walk;
• Extensive use of computer and keyboard and viewing of computer screen is required;
• Specific vision abilities required by this job include vision, and ability to adjust focus.
• Other working conditions are normal for an office environment.

WORK LOCATION

• Work is typically performed either on site at MMA East's Conshohocken, PA office, or at various customer/MMA locations as required.

The applicable base salary range for this role is $68,900 to $103,300.

The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting [email protected]