Sr Director, Marketing

AESCULAP INC.
Center Valley, PA

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.

Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit

Position Summary: 

The Sr. Director, Marketing leads the strategy and execution of marketing programs for key outpatient healthcare markets, including Ambulatory Surgery Centers (ASCs), Healthcare Solutions, and B2B/New Construction. This role is responsible for driving business growth, market share, and profitability through the development of marketing plans, budgets, forecasts, and performance metrics. The position partners closely with cross-functional teams, oversees trade show activities, monitors market trends and customer needs, and manages a team of eight direct reports to ensure successful execution of business objectives.

Responsibilities: Essential Duties

  • Develop strategic programs for the company's key outpatient markets (e.g., Healthcare Solutions Division, ASC, and B2B/New Construction, etc.)
    and collaborate with acute care facilities and customers to meet their needs.
  • Responsible for directing the development of marketing strategy and tactics, implementation and control of
    marketing programs to maintain and increase market share and profits for assigned categories or divisions.
  • Ensure the attainment of organization goals of market share, profit, price, and revenue
  • Development and implementation of overall business and marketing plans that create alignment and a clear
    vision that drives successful achievement of business objectives.
  • Oversee the development of strategic and tactical business plans, budgets, forecasts, metrics, and measures key
    performance indicators to monitor and evaluate results.
  • Responsible for ensuring effective cross-functional collaboration in all business areas.
  • Understand healthcare industry trends, competition, health economics, and customer insights.
  • Direct trade show activities to manage booth activities in coordination with the trade show and conventions
    team.
  • Prepare monthly report to monitor the success of marketing plans, sales and other key projects.
  • Resposible for all management activies for 8 direct reports.

The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.

General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.

Expertise: Knowledge & Skills

  • Requires breadth of professional field and industry knowledge. Ability to integrate critical information and
    champion advanced strategies/concepts through the organization. Drives development of advanced technologies,
    principles and processes.
  • Manages activities of a functional area which has at least 2 departments or major functions through managers
    and/or experienced employees. Responsible for cost, method, and employee results.
  • Judgement is required in resolving complex problems based on experience
  • Interacts with internal and/or external clients and customers to negotiate and interpret information on projects
    and unit operations. May consult with senior management

The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case.  The range provided is a reasonable estimate.

Expertise: Qualifications -Education/Experience/Training/Etc

Required:

  • Bachelor's degree required.
  • 10+ years of marketing experience within the medical device industry.
  • 3+ years of people management experience.
  • Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non-compete agreement

Preferred:

  • Master's degree.
  • 3+ years of B. Braun experience.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.

Responsibilities: Other Duties:

The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

Physical Demands:

While performing the duties of this job, the employee is expected to:

  • Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Lifting, Carrying, Pushing, Pulling and Reaching:

  • Occasionally:Reaching upward and downward, Push/pull, Stand
  • Frequently:Sit
  • Constantly:N/A

Activities:

  • Occasionally:Handling, Push/pull, Reaching upward and downward, Seeing - depth perception, color vision, field of vision/peripheral, Standing, Walking
  • Frequently:Hearing - ordinary, fine distinction, loud (hearing protection required), Sitting , Talking - ordinary, loud/quick
  • Constantly:N/A

Environmental Conditions:

  • Occasionally:N/A
  • Frequently:N/A
  • Constantly:N/A

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Noise Intensity:Moderate
  • Occasionally:Other
  • Frequently:N/A
  • Constantly:Office environment

Salary Range: $240,000-$255,000

The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at .

Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

We are an equal opportunity employer. We evaluate applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected characteristic. Know Your Rights: Workplace Discrimination is Illegal, click here .

Posted 2026-08-06

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