Manager generation web strategy

The Senior Manager of Demand Generation & Web Strategy leads a high-performing team responsible for managing web platforms and driving mid- and lower-funnel marketing performance across North America. This role combines operational excellence, digital optimization, and automation expertise to deliver measurable business impact across multiple brands and countries.

Web Strategy & Management

Oversee the development, maintenance, and optimization of brand websites across North America. Ensure seamless user experience, strong SEO for LLM and web, brand consistency, and technical performance across a multi-brand, multi-country environment.

Marketing Automation & CRM Integration

Manage email marketing drip campaigns, SMS strategy, and automated workflows integrated with Salesforce and other CRM platforms. Ensure scalable, personalized engagement across the customer journey.

Account-Based Marketing (ABM) Execution

Develop and execute ABM strategies that target high-value accounts with tailored digital experiences and content. Collaborate with sales and product teams to align messaging and drive pipeline growth.

Team Leadership & Operational Excellence

Lead a team of nine digital marketers and specialists. Foster a culture of agility, accountability, and continuous improvement. Build scalable processes and systems to support enterprise-wide digital performance.

This role operates in a highly matrixed, multi-brand environment with significant operational and strategic complexity. It requires deep expertise in digital marketing systems, optimization, and automation, along with strong leadership and cross-functional collaboration. The Senior Manager must balance centralized digital strategy with the unique needs of diverse business units and customer segments

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+ Bachelors in marketing, Digital Strategy, Business, or related field required.

+ 10-15+ years of experience in digital marketing, web strategy, and demand generation, with at least 3+ years in a leadership role.

+ Expertise in web platforms, UX/CRO, and digital performance analytics.

+ Strong understanding of email marketing, SMS strategy, and CRM integration (e.g., Salesforce).

+ Experience with ABM platforms, marketing automation tools, and content personalization.

+ Skilled in team leadership, project management, and cross-functional collaboration.

+ Ability to operate with agility and precision in a large-scale enterprise environment.

+ Excellent communication, stakeholder engagement, and strategic planning skills.

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Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada.

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

Applicants for roles based in Washington state or remote roles that would be worked from Washington state are encouraged to direct any concerns regarding the state’s Pay Transparency laws to the SGNA HR Compliance team at [email protected] .

Benefits

Saint-Gobain is committed to helping you and your family be well in all aspects of your life. Be Well. Be You brings together inclusive programs and meaningful resources to support all aspects of your physical, emotional, financial, and social well-being. Employees have the flexibility to choose the benefits that best fit their individual needs.

+ Health and Well-being – Supporting your wellbeing, to thrive in life and work.

+ Medical, Prescription Drug, Vision, and Dental Insurance

+ Healthcare Saving Account and Flexible Spending Account options

+ LiveWell Wellness Program

+ Employee Assistance Program (EAP)

+ Paid Time Off and Paid Parental Leave

+ Retirement and Protection - Helping to make the future life you want a reality.

+ 401(k) with Company Match, Retirement Accumulation Plan (RAP) Cash Balance Pension Plan

+ Company-provided Life Insurance, AD&D, Short-Term Disability

+ Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness and

+ Accident Insurance

+ Additional Benefits – Helping shape the experience and impact you want

+ Commuter Benefits

+ Group Legal

+ Identity Theft Protection

+ Auto and Home Insurance

+ Pet Insurance and Discounts

+ Back-up Child and Elder Care

+ PerkSpot Employee Discount Program

+ Volunteer Day