Head of marketing

Location: Malvern, PA
Salary: $120,000.00 USD Annually - $135,000.00 USD Annually
Description: Our client is currently seeking a Head of Marketing
This position requires you to be able to go onsite to Malvern, PA.

Summary

Responsible for leading and executing strategies that drive demand and growth for the organization. Leads a team of marketing professionals responsible for building brand awareness and market share using various marketing, sales and advertising strategies. Innovative, high-energy, experienced leader adept in modern marketing technology practices.

Duties and Responsibilities

1. Builds and manages a diverse team of 10 marketing professionals, including third-party partners. Provides guidance, training and motivation to develop internal staff. Hires, evaluates, and counsels personnel. Establishes environment in which ideas and feedback are readily and frequently shared.

1. Leads team and manages $1M budget to execute on strategies to increase lead acquisition and conversion across target channels and audiences. Leverages paid and unpaid digital strategies such as SEO, SEM, email marketing, social, and content marketing to attract and engage potential clients. Motivates team to innovate and experiment with strategies.
2. Identifies and pursues new business opportunities through innovative marketing campaigns and strategic partnerships. Collaborates with sales teams to ensure alignment and maximize growth potential.
3. Creates and executes marketing initiatives to nurture and expand existing customer relationships. Develop targeted campaigns to drive upsell and cross-sell opportunities, enhancing customer lifetime value.
4. Oversees and approves all marketing materials, whether digital, printed, or verbal communications. Communicates and negotiates with the organization's counsel for review and acceptance of communications, programs, and thought leadership.
5. Positions the company as an industry leader by supporting the development of thought leadership and strategic brand partnerships, showcasing the organization's expertise. Serves as company spokesperson and leads relationship with third-party public relations firms.
6. Measures and reports on the performance of marketing strategies and assesses against organizational goals to optimize strategies and improve ROI. Seeks out ways to gain insight into market motivations.
7. Develops and maintains strong inter-department relationships to drive shared goals, enable positioning and promotion of the organizations services and products to key audiences, and keep internal stakeholders apprised of progress to goals.
8. Contributes to enterprise strategy and priorities as a member of the Leadership Team.
9. Leads and participates in special business-wide projects as requested.

Qualifications

• College degree or equivalent combination of training and experience in marketing and communications. Master’s degree preferred.
• Minimum of seven years of demonstrated marketing/communications experience in roles with progressive responsibility.
• Minimum of five years demonstrated leadership experience.
• Experience working with a customer relationship management software, such as Salesforce.
• Experience working for or with nonprofit organizations or donor communities preferred.
• Is adept at quickly grasping complex issues and anticipating both the short term and long-term implications of decisions.
• Ability to synthesize complex information for the purpose of making quality decisions with a balance view of client and business. Proven aptitude for using data in decision-making.
• Proven success collaborating with a team to deliver a project or initiative.
• Exceptional written and verbal communication skills.
• Excellent project management and prioritization skills.

By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively "Judge") to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge's Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help.

Contact: [email protected]

This job and many more are available through The Judge Group. Find us on the web at