Field Sales Support Representative

Cooper-Booth Wholesale Company
Allentown, PA

Job Description

Job Description

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Cooper-Booth Wholesale Company (CBW), established in 1865, is a family-owned, full-service distributor serving retailers in the Mid-Atlantic region. With a legacy of growth through acquisitions and a commitment to excellent service and value, CBW is now one of the Top 10 leading convenience store wholesalers in the U.S.

Summary: A CBW field Sales Support Representative is responsible and accountable for maximizing sales and profitability within a defined geography through growing CBW's business with existing customers by following guidance of Regional Manager and initiatives of CBW.

Compensation: Base salary + spiffs; $44,000 - $50,000

Reimbursements: Monthly reimbursement program for mileage, vehicle depreciation, cell phone, etc.

Territory: Allentown, PA region

Responsibilities include:

  • Follow CBW sales call processes as outlined, trained, and coached - Specific non-negotiable steps are outlined for quality live sales calls to existing customers.
  • Exceed monthly and annual sales targets as presented by CBW and the Regional Manager.
  • Build and maintain productive, professional relationships with all accounts (Ownership and Key Employees) within your geographic territory.
  • Maintain updated meaningful account activity notations within the CBW CRM as outlined in written process, allowing for coordinated communication and actions throughout the CBW organization.
  • Present, promote, and sell all CBW promotions, programs, and initiatives as outlined at time of launch.
  • Develop, adapt, and maintain a formal written account visit rotation that schedules sales calls efficiently, providing schedule consistency to see live and sell ALL of your customers and prospects within the defined cycle.

Requirements:

  • At least 2 years successful sales experience - Wholesale/Mfg to Retail.
  • Possess valid Driver's license with a good driving record.
  • Education: Bachelor's degree from four-year college or minimum of 5 years experience and or training in selling or in comparable field.
  • Strong organizational skills.
  • Strong ability to work productively independent. A self-starter who takes initiative to deliver and exceed expectations.
  • Maintains proper sense of urgency.
  • Experience and proficiency with Microsoft office suite.

Key Capabilities:

  • Willingness to learn, change, and adapt actions in order to maximize sales and exceed goals, all while building productive relationships.
  • Building productive relationships - Ability to be built on a foundation of trust.
  • Goal setting - Ability to plan and execute according to strategy to exceed goals.
  • Questioning skills - Ability to appropriately ask probing questions to learn and better understand environment, issues, and opportunities.
  • Merchandising - Basic understanding of retail merchandising and how it can assist a customer, impact their business, and be presented as a differentiator.
  • Communication skills - Effective, consistent, respectful communication is essential both to internal dept's at CBW and externally to customers and prospects.
  • Written skills - Ability to clearly provide concise professional written content on thoughts, perspective, direction, ideas, and feedback, meeting a high standard of grammar and language.

Benefits:

  • Complete medical, dental, vision, life, disability, and accident insurances starting the first of the month following 60-days of employment.
  • 401(k) after 6 months with 2% employer match.
  • Paid Time Off (PTO); starting at 80 hours your first year.
  • Paid Holidays
  • Employee Assistance Program (EAP) and other mental health benefits are available!
  • Ability to purchase products from the warehouse at wholesale price.

Job Posted by ApplicantPro
Posted 2026-03-27

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