Director, Media Planning

Job Description

Job Description

Company Description

The Klick Group —comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures—is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.

About our Media Craft

Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.

The Director, Media Strategy serves as a senior strategic partner to clients and internal teams, translating business objectives into integrated media plans that drive measurable impact. This role leads cross-channel media strategy across key accounts, with a strong focus on pharmaceutical and healthcare communications. Working closely with Client Services, Analytics, Search, and Media Planning teams, this role helps shape long-term media roadmaps, guide implementation, and improve performance across brands and channels.

What You’ll Do

• Define long-term media roadmaps for key accounts by aligning client business goals with channel strategy, platform selection, and measurable performance outcomes.
• Lead cross-channel planning and optimization across Display, SEM, SEO, and emerging media solutions in partnership with media planners, search specialists, and analytics teams.
• Guide implementation of media technologies, including ad serving, data management, reporting, and optimization workflows, to improve efficiency and consistency across programs.
• Advise clients and internal stakeholders on pharmaceutical media trends, vendor capabilities, and regulatory considerations for HCP, patient, and broader healthcare stakeholder marketing.
• Build relationships with publishers, platforms, and media partners to identify new opportunities, strengthen execution, and improve return on investment.

Required:

• 8+ years of experience in digital media strategy, planning, or buying, including ownership of integrated media programs across Display, SEM, and SEO.
• Demonstrated experience building and presenting strategic media recommendations to senior clients or cross-functional stakeholders, with clear examples of roadmap development or account growth.
• Strong knowledge of digital media platforms, measurement approaches, and optimization practices, with hands-on experience improving campaign performance against defined KPIs.
• Experience leading media strategy within pharmaceutical, healthcare, or other regulated categories, including knowledge of compliance considerations and audience-specific planning.
• Proven ability to translate data, channel performance, and market trends into actionable recommendations that improve media effectiveness and business results.

Desired:

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience working with pharmaceutical marketing technologies, healthcare media vendors, and channel partners across patient and HCP campaigns.
• Experience shaping account-level media vision across multiple brands, business units, or portfolios with a phased implementation approach.
• Familiarity with emerging media approaches such as programmatic buying, native advertising, and data-driven audience activation.
• Experience partnering with analytics teams to quantify media impact, demonstrate ROI, and support ongoing investment decisions.

This posting is for a new vacancy at Klick. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.

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