Sales and Marketing Specialist

Friends Life Care is a Quaker-based nonprofit that pioneered the concept of continuing care at home. Friends Life Care has offered a unique alternative or supplement to long-term care insurance for 35+ years. Our service is designed to help our members successfully age in place and remain independent.

Our mission is to help seniors and baby boomers thrive as they age. Friends Life Care has a VigR(R) Vitality, Independence, Growth, Resilience(TM) philosophy to keep our members healthy and help them thrive in their own home for as long as possible. Quaker values of integrity, inclusion, compassion, and respect for human dignity provide focus for our work today and for the future.

Friend Life Care has a multidisciplinary team of professionals focused on the health and wellness of our members, care management with a network of credentialed caregivers, and recommendations for improving home accessibility. We provide members with financial security and peace of mind.

Overview:

Friends Life Care is seeking a full-time Sales and Marketing Specialist to manage and maintain the Salesforce CRM and Marketing Cloud to support the sales team in achieving sales goals. The Specialist will also oversee the integration and management of LinkedIn Sales Navigator and Meta to support lead generation, prospect engagement, and pipeline development.

This role will create and execute targeted social media strategies to enhance Friends Life Care’s online presence and foster community engagement across its social media channels. An ideal candidate has a blend of technical expertise, marketing creativity, and collaborative teamwork to align sales and marketing efforts.

This hybrid position includes a mix of remote work and up to three (3) days per week in the office on a hybrid team that has a passion for Quaker values and serving older adults in a mission-driven, not-for-profit organization.

Responsibilities include, but are not limited to:

Social Channel Selling (LinkedIn and Facebook)

• Manage LinkedIn and LinkedIn Sales Navigator accounts for lead generation, networking, and nurturing for both business-to-business and business-to-consumer outreach.

• Develop social media strategies for Meta and LinkedIn that align with business goals and the brand, leveraging platform insights to optimize performance and audience targeting.

• Execute social media engagement and community-building strategies and tactics to build brand awareness, create a community, and generate leads for the sales pipeline.

• Ensure seamless integration between Salesforce CRM, Sales Navigator, and Facebook.

Salesforce Platform Management

• Responsible for day-to-day management of Salesforce CRM and Marketing Cloud, including hands-on tasks, developing/scoping assignments, and overseeing the execution by external Salesforce vendors of more highly technical projects.
  • Day-to-day tasks may include data entry and updates, removing duplicates, creating campaigns, dashboards, reports, and data mining, adding new fields, pulling mail files, suppression files, lead call lists, etc.
  • Projects requiring vendor support may include designing and implementing journeys, automated marketing campaigns, triggered sends and identification, and implementation and integration with third-party platforms/apps and company websites.

• Maintain confidentiality of information and comply with the HIPAA regulations and standards
• Understand and comply with all applicable organization policies, procedures and standards
• Perform other related duties as assigned

Required Qualifications:

• A bachelor’s degree is preferred with studies in a related field, such as marketing, business, communications, public relations, etc.

• 2+ Years of hands-on experience managing Salesforce CRM and Salesforce Marketing Cloud.

• Proven skills, particularly with Salesforce Navigator, Facebook, WordPress, Zapier, and Canva.

• Fluency in the Microsoft Business Suite

• Excellent organizational, project management, and communication skills – verbal and written -- and proven ability to take initiative and work independently.

• Appreciation for Quaker values and nonprofit mission serving aging adults.

FLCP provides equal employment opportunities to all employees and applicants for employment without regard to their status in any protected class, including but not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.

Highlight – Best Places to Work & Platinum SAGECare Credential

Full-time: Hybrid, up to 3 days in the office required.

Compensation Range: Starting at $60,000 annually

If you are interested in applying, please email your resume and a brief statement of interest to the HR mailbox at [email protected].

All interested candidates can apply.