Marketing, Brand & Business Development Director

Job Description

Job Description

Marketing, Brand & Business Development Director

We are seeking a strategic, creative, and results-driven leader to oversee marketing, brand development, and revenue growth initiatives across our organization.

This is a high-impact leadership role for someone who can connect brand, leasing performance, and revenue growth into one cohesive strategy.

You will lead an in-house marketing team consisting of:

• Associate Marketing Manager
• Marketing Administrative Assistant
• Marketing & Leasing Specialist
• Marketing Design Specialist

Key Responsibilities

Marketing & Brand Leadership

• Define and execute a clear, differentiated brand strategy across residential and commercial assets
• Oversee all marketing channels: digital, social, advertising, email, and on-site initiatives
• Ensure brand consistency while tailoring campaigns to specific properties and markets

Business Development & Growth

• Partner with leadership to drive occupancy, leasing velocity, and revenue growth
• Support commercial leasing efforts with targeted marketing and outreach strategies
• Develop campaigns that directly contribute to lead generation

Creative Direction & Innovation

• Bring a modern, forward-thinking creative mindset to elevate campaigns and brand perception
• Challenge existing approaches and implement more effective, data-driven strategies
• Oversee content, design, and messaging to ensure it resonates with target audiences

Team Leadership & Development

• Mentor and develop the marketing team
• Establish clear processes, accountability, and performance standards
• Foster a culture of creativity, ownership, and continuous improvement

Ideal Candidate Profile

• Bachelor's Degree from an accredited college or university
• Valid driver’s license and vehicle
• Highly proficient with Microsoft Office Suite
• Flexibility with hours and days worked
• Proven experience in multifamily housing, real estate, or property management marketing
• Strong background in brand building and business development
• Demonstrated ability to connect marketing efforts to measurable business outcomes
• Experience leading and developing teams
• Both strategic thinker and hands-on executor
• A leader who brings clarity, creativity, and accountability

Our Comprehensive Benefits Package for Full-Time Employees Includes:

• Opportunities for professional and personal development and career growth
• Competitive Salary
• Comprehensive Health Insurance - Medical, Dental, Vision
• Medical & Dependent Care Flexible Spending Accounts (FSA)
• Retirement plan – 401(k) with up to 4% employer match
• Paid Time Off (vacation, sick, 9 holidays, 2 floating holidays)
• Employer-paid Short-term Disability
• Voluntary Long-term Disability
• Voluntary Life Insurance
• Voluntary Hospital Indemnity Insurance
• Employee Assistance Program (EAP)
• Annual Awards & Recognition
• Company Paid Certifications & Licensing
• Employee Referral Program
• Apartment Discount Available

View our Properties HERE

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