Business Analytics Manager Senior - Marketing & Customer Analytics

R205048

Job Profile

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Manager Senior within PNC's Balance Sheet Analytics & Modeling Marketing and Customer Analytics organization, you will be based in Pittsburgh, PA. This position is primarily based in a PNC location. Responsibilities require time in office or in the field on a regular basis.

As a Senior Marketing Analytics Manager, you will shape strategic decisions through data-driven insights, drive performance, and directly impact how millions of people experience our brand.

In this high-impact role, you’ll lead a newly formed team of talented analysts, providing insights that optimize our direct marketing campaigns and accelerate our growth across our retail deposit and investment businesses. You’ll be instrumental in shaping our analytics roadmap, leveraging cutting-edge tools and methodologies to uncover actionable intelligence. We value curiosity, collaboration, and a passion for action. You’ll be empowered to challenge the status quo and drive innovation.

We are seeking a strategic and technically proficient leader to develop and manage a high-performance team focused on driving data-driven marketing decisions. This role is ideal for seasoned analytics professionals with deep expertise in marketing analytics, strong leadership capabilities, and a passion for translating complex data into actionable insights. This is more than just dashboards and metrics – it is about transforming complex data into clear action that fuels customer growth and builds loyalty.

Role Responsibilities

• Build, lead, and mentor a team of high-performing marketing analysts primarily supporting direct response campaigns within our retail deposit, investments, and wealth management lines of business
• Develop and execute audience selection strategies for targeted retail deposit campaigns
• Create a long-term testing roadmap along with Marketing and Product partners to enable future optimization and growth
• Design and oversee A/B and multivariate testing frameworks to optimize campaign performance
• Establish robust measurement methodologies to assess campaign effectiveness and ROI
• Build and maintain dashboards tracking campaign performance KPIs
• Analyze campaign results to generate actionable insights and strategic recommendations
• Collaborate cross-functionally with marketing, product, and data teams to align analytics with business goals
• Drive continuous improvement through data-driven optimization of targeting, messaging, offers, and channel mix
• Present findings and strategic recommendations to senior and executive leadership and stakeholders
• Ensure data integrity, compliance, and best practices in marketing analytics and reporting
  
  

Preferred Skills And Experience

• A seasoned analytics leader with a strong foundation in marketing analytics and a passion for driving business impact through data.
• You have a strategic mindset, deep technical expertise, and the ability to lead and inspire your team
• You navigate complexity with clarity, aligning analytics with business priorities
• You are a trusted advisor to senior leadership, translating analytics into strategic recommendations
• You can form a vision and build solutions through strong project planning and management skills
• You have experience with Hadoop, SQL, Python, and Tableau
  
  

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability.
• Leads development and execution of complex analytical solutions to meet business requirements .
• Leading the research, development and adoption of new and emerging analytics technologies; identifying technology-based business opportunities.
• Implementing mechanisms for ensuring that information provided is accurate, meaningful, has integrity, manages risk and meets the needs of the senior leadership.
• Directing, motivating, developing and managing the performance of the management team and key staff.
  
  

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
  
  

PNC Also Has Fundamental Expectations Of Our People Managers. As a Manager Of Talent In PNC, You Will Be Expected To

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.
  
  

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning

Competencies

Analytical Thinking, Business Analytics, Business Case Justification, Effective Communications, Emerging Technologies, Organizational Savvy and Politics

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [email protected]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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