Head of Marketing
- Develop and own the launch of messaging and materials with a focus around new features and products, working deeply with Product, Engineering, and Solutions to ensure seamless execution and market resonance.
- Refine brand guidelines and ensure a consistent tone of voice across all marketing and communication materials, ensuring every touchpoint reinforces Gecko's leadership in the industry.
- Uncover and communicate brand stories by partnering with customer champions to understand their success stories and translate them into compelling narratives that showcase the real-world value of our solutions.
- Create and maintain sales enablement materials – including pitch decks, case studies, other collateral as needed to empower the sales team.
- Deeply understand, analyze, and stay up to date on market trends, customer insights and other key industry intelligence to inform product strategy and identify potential opportunities.
- Effectively measure and report on the success of product marketing initiatives, using data and iterating on messaging.
- Optimize company digital tools and marketing operations to better communicate our stories and value to customers.
- 8+ years of progressively responsible product marketing experience, ideally with exposure to industries we work in, such as manufacturing, industrials, or AI products.
- Experience in a B2B SaaS, Data or AI startup.
- Proven ability to create differentiated messaging and positioning for technical products to non-technical and technical audiences.
- Outstanding ability to influence and build credibility across groups with strong communication and presentation skills.
- Track record of excellent management skills, including recruiting, up-skilling and mentoring.
- Strong analytical background with the ability to use data for strong storytelling and decision making.
- Demonstrated commercial mindset with a deep understanding of how to partner with sales and product to drive growth.
- Excellent written and verbal communication skills, with the ability to create compelling narratives and content.
- Desire and demonstrated expertise operating in a dynamic, rapidly changing startup environment.
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