Student Marketeer - Carnegie Mellon University

Red Bull
Pittsburgh, PA

As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand ambassador program in the world. Reporting to the local Brand Marketing Specialist, you will learn Red Bull's target group with the mission of increasing our brand image and product understanding on your campus and in your city. As a Student Marketeer, you will take part in reaching new consumers, exciting university/college students, increasing sales and managing the Red Bull brand on a student level (at your campus). This includes direct contact with consumers and customers, answering product-related questions, in addition to working at Red Bull events to provide an unforgettable brand experience for consumers. If you value flexibility in your schedule over a 9 to 5 job and love to collaborate in a creative and inclusive working atmosphere, this may be the job for you!

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • Represent the brand in a premium way through product sampling to consumers and competently answering any questions

    Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time

    Build a tailored campus plan which engages students and brings the brand to life at the university/college

    Create a network and maintain relationships with important local individuals

    Promote brand engagement on your social media handles through authentic content

    Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers

  • Build relationships with local sales account managers and ensure Red Bull is available and visible in accounts, on your campus, and in your area

    Collaborate with sales to open new distribution points for Red Bull within your university/college campus and beyond

    Bring the brand to life using relevant Red Bull assets to keep Red Bull top of mind in sales accounts

    Ensure perfect execution of defined store standards

  • Deliver executional excellence by abiding by brand standards and showing love for the details in all areas of your role

    Share ideas and collaborate with the team through regular face-to-face and online interactions

    Plan and report your activities through the dedicated online platform promptly and with accuracy

    Contribute to developing the business by providing local insights and overall opportunities

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Must have a valid U.S. Driver's License
  • Must be at least 18 years of age
  • Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week
  • Immersed in student life with an understanding of the collegiate landscape and local city including behind-the-scenes activities and hot-spots
  • Connected with a diverse range of influential groups and individuals on campus
  • Affinity for project management, working 'behind the scenes', and winning sales
  • A team player, willing to represent Red Bull with branded outfits, onboard the Red Bull Mini
  • University/College enrollment
  • English; additional languages an advantage
  • Travel 0-10%
  • Permanent
Posted 2025-12-12

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