Director, Marketing
B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.
Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit
Aesculap, Inc. — a B. Braun company and global leader in surgical innovation (with a 175‑year legacy of advancing healthcare technologies), is seeking a bold, strategic, mission‑driven Director of Marketing to elevate our rapidly growing Surgical Asset Management consulting services and expand our digital solutions portfolio.
If you’re energized by improving patient care, shaping the future of surgical operations, and driving adoption of innovative healthcare solutions, this role gives you the platform — and the purpose — to make a measurable impact.
Who We Are
Aesculap is recognized as one of the world’s most respected manufacturers of surgical instruments and medical technologies, dedicated to improving patient outcomes across nearly every surgical discipline.
As part of B. Braun, we develop smart, customer‑focused solutions that protect and improve the health of people, acting as a trusted partner to hospitals navigating today’s evolving healthcare environment.
Aesculap extends this mission by delivering consulting services, workflow optimization, digital transformation, and technologies that empower hospitals to optimize their surgical operations.
The Opportunity
As Director of Marketing , you will shape a unified, high‑impact marketing strategy for:
- Surgical Asset Management Consulting Services
Lean process improvement, workflow optimization, and high‑value consulting programs that help hospitals unlock efficiency and reduce waste. - Digital & Technology Solutions
Including advanced analytics, automation technologies, and next‑generation digital tools that elevate the surgical ecosystem.
You’ll drive strategic positioning, storytelling, demand generation, product/solution adoption, go‑to‑market execution, and brand leadership — with a wide sphere of influence across the organization.
You will lead a talented team and collaborate closely with Sales, R&D, clinical partners, KOLs, and senior leadership to bring Aesculap's value to life.
What You’ll Lead
Strategic Leadership & Portfolio Direction
- Build and execute annual marketing plans and long‑term strategy across consulting and digital offerings.
- Shape the portfolio narrative and differentiation in a complex, evolving healthcare landscape.
- Champion cross‑functional alignment with Sales, R&D, Field Teams, and Executive Leadership.
Digital Innovation & Technology Marketing
- Drive go‑to‑market strategies for digital platforms, workflow tools, analytics, and automation technologies.
- Position Aesculap as a market leader in surgical digital transformation.
Consulting Services Marketing
- Develop compelling messaging for Lean workflow consulting, Surgical Asset Management programs, and operational transformation services.
- Elevate the visibility, credibility, and customer adoption of consulting offerings.
Market Engagement & Field Partnership
- Maintain active field engagement with customers, sales personnel, and KOLs to deeply understand market needs and competitive dynamics.
- Represent Aesculap as a thought leader in surgical process optimization and healthcare innovation.
Required Qualifications
- Bachelor’s degree required; Master’s preferred.
- 10-15 years related experience, plus a minimum of 5 years management experience required.
- Proven experience marketing consulting services.
- Demonstrated success leading high‑energy marketing teams and strategic initiatives.
- Ability to integrate information across complex environments and influence senior stakeholders.
- Strong communication, leadership, and project management skills.
- Valid driver’s license and ability to travel (approx. up to 20%).
Why Aesculap?
Join a mission‑driven organization where your work directly contributes to improved surgical performance and patient care. You will have the opportunity to:
- Lead cutting‑edge digital transformation in hospital surgical operations.
- Shape the go‑to‑market identity of a rapidly expanding consulting services portfolio.
- Influence strategic direction across Sales, R&D, and Executive stakeholders.
- Be part of a global healthcare leader with a history of innovation, quality, and partnership.
Salary Range: $200,000 - $235,000
The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.
B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at .
Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.
We are an equal opportunity employer. We evaluate applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected characteristic. Know Your Rights: Workplace Discrimination is Illegal, click here .
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