Creative Strategist - Meta Ads

👋 Role Overview:

As our Creative Strategist , you will be the driving force behind the i deation, strategy, and optimization of paid media creatives across platforms ( Facebook, Instagram ). You’ll collaborate closely with d esigners, video editors, copywriters, and media buyers to turn insights into creative concepts that drive customer acquisition, loyalty, and brand affinity.

This role requires both creative vision and a data-driven mindset, ensuring that every piece of content is optimized for performance while staying true to our brand’s premium aesthetic.

💻 What We Want You To Do

• Creative Ideation & Strategy: Develop engaging, conversion-focused ad concepts tailored to a 45+ demographic.
• Collaboration: Partner with video editors, designers, and marketers to bring creative ideas to life.
• Audience & Market Analysis: Monitor trends, competitor campaigns, and consumer insights to stay ahead of the curve.
• Performance Optimization: Analyze ad performance, extract learnings, and apply data-driven insights to improve creative outputs.
• A/B Testing: Conduct systematic creative testing (copy, visuals, formats) to identify high-performing assets.
• Brand Consistency: Ensure all creatives align with our premium, vintage-inspired aesthetic while clearly communicating product value.

Requirements

🤝 You’re Perfect If You Have/Are…

• Experience: 2+ years in a creative strategy role within e-commerce, DTC brands, or with campaigns t argeting 45+ audiences.
• A d Platform Expertise: Strong knowledge of Facebook & Instagram ad best practices ; familiarity with other platforms a plus.
• Analytical Mindset: Skilled in interpreting ad performance data and applying insights to optimize creative assets.
• Creativity & Storytelling: Ability to craft compelling narratives that emotionally resonate with older audiences.
• C ollaboration & Communication: Strong teamwork skills and the ability to work cross-functionally with designers, editors, and marketers.

Benefits

• Fully remote role with EST working hours

• Be part of a fast-growing eCommerce brand with big ambitions.

• Play a pivotal role in shaping the creative vision behind our paid media success.

• Work in a collaborative, dynamic, and creative environment.

• Opportunity to directly impact growth and performance with your creative ideas.

📝 Our Interview Process

1. Click Apply

2. Pre-screening interview questionnaire

3. 1-on-1 video interview

4. Behavioural questionnaire (only 10 min!)

5. You might be asked to complete a short test task.

6. Hiring Manager Interview