System Director of Healthcare Marketing

System Director of Healthcare Marketing: Shape the voice, visibility, and reputation of a thriving rural healthcare system while driving strategic marketing initiatives that make a lasting impact across Pennsylvania!

The System Director of Healthcare Marketing will become part of a mission-focused, patient-centered organization recognized for delivering exceptional care, strengthening community relationships, and expanding access throughout rural Pennsylvania. Working within the Marketing & Public Relations team, the System Director of Healthcare Marketing will lead strategic brand and communications efforts for a nonprofit health system; an established regional network serving communities throughout a 26-county service area; a values-driven organization committed to improving rural healthcare access; an engaged executive leadership team that values innovation and collaboration; a health system known for excellence in patient care, safety, and community outreach; and a forward-thinking organization experiencing continued growth in services and provider partnerships.

Reporting to executive leadership, the System Director of Healthcare Marketing will oversee enterprise brand strategy, integrated marketing campaigns, public and media relations, crisis communications, community engagement, foundation messaging, and multichannel content development while collaborating on market research, strategic proposals, and new program launches. Supported by experienced creative, digital, and analytics professionals, the System Director of Healthcare Marketing will maintain brand standards, guide editorial direction, evaluate campaign performance, and partner closely with nurses, physicians, advanced practice providers, and multidisciplinary healthcare teams to transform complex clinical information into engaging stories that elevate the organization's reputation.

Located in North Central and Northwestern Pennsylvania, the System Director of Healthcare Marketing will enjoy year-round outdoor recreation throughout the Pennsylvania Wilds and Allegheny National Forest, along with community festivals, live entertainment, collegiate athletics, and vibrant local arts. Affordable housing, manageable commutes, respected schools, nearby colleges, and a dependable employment market provide an exceptional quality of life. Charming downtown districts, scenic biking and hiking trails, regional airports, locally owned restaurants, breweries, family attractions, senior resources, and welcoming community events create an ideal balance between career growth and outdoor living.

The System Director of Healthcare Marketing will receive a competitive compensation package, incentive opportunities, and comprehensive health and retirement benefits. Begin a confidential conversation today—connect with a Clinical Management Consultants recruiter to learn more about the System Director of Healthcare Marketing opportunity and take the next step in your leadership journey.