Senior Creative Strategist

Printfresh is a fast-growing DTC sleepwear and lifestyle brand known for vibrant, original prints and a fiercely loyal customer base. We're scaling aggressively and need a creative strategist who can help us get there through performance creative that actually converts.

Position Overview:

You'll own the creative strategy for our paid media program, bridging the gap between brand storytelling and direct-response performance. This isn't a media buying role- you'll be the person who figures out what to say, how to say it, and why it works, and proves it with data.

You'll work closely with our in-house creative team, our out-of-house Meta agency, and leadership to develop high-volume, high-performing ad concepts across Meta, TikTok, Pinterest, and YouTube.

Interested candidates should submit a link to your portfolio / meta ad library or examples of digital ad content, along with a brief cover letter telling us why you’d like to join Printfresh. We look forward to hearing from you.

Key Responsibilities:

• Develop 20-25+ ad concepts per week across formats (static, video, UGC briefs, carousels)
• Research competitors, trends, customer reviews, ad libraries, Reddit, and social comments to mine insights
• Write creative briefs that give designers and video editors clear direction
• Analyze ad performance data to identify what's working and why — then iterate
• Build and maintain a creative testing framework (hook variants, angles, formats)
• Collaborate with the brand/creative team to ensure performance creative stays on-brand
• Present weekly creative performance recaps with clear insights and next steps

Requirements

• 5+ years in performance creative / creative strategy for DTC brands
• Hands-on experience with Meta (Facebook/Instagram) and TikTok ad creative
• Proven track record of ads that scaled past $10K+/day in spend
• High-volume output mindset, you can ideate fast without sacrificing quality
• Deep understanding of direct-response principles (hooks, angles, CTAs, social proof)
• Comfort with data, you can read a dashboard and translate metrics into creative decisions
• Portfolio or examples of winning ad concepts you personally developed

Nice-to-Haves

• Experience in fashion, lifestyle, or CPG brands
• Familiarity with YouTube and Pinterest ad formats
• Experience with UGC creator management and briefing
• Understanding of landing page optimization and CRO
• Experience with creative analytics tools (Motion, Triple Whale, Haus, etc.)

Benefits

What We Offer

• Full-time position with hybrid flexibility (in-office Tuesday–Thursday)
• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products

About Our Culture

At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do:

• Do the Right Thing
• Just Say It
• Do What It Takes
• Just Off-Center
• Customer-Centric
• Learning Oriented

Why Join Printfresh?

• Category-defining brand with massive creative upside
• Growing fast with ambitious scale-up goals
• Small team = big impact. Your work will directly drive revenue.
• Creative freedom with data to back it up
• Beautiful product that's fun to market