Marketing Email and Content Manager

At Crisis Text Line we believe that every person in crisis deserves to be heard, understood, and supported. Our mission is carried forward by people who lead with empathy, integrity, and a deep sense of responsibility to one another and the communities we serve.

Crisis Text Line provides free, 24/7, confidential mental health support via text, delivering crisis intervention and prevention when it’s needed most. We pair human connection with scalable technology, research, and partnerships to strengthen mental health systems and drive lasting change. We support individuals, communities, and populations, working in partnership with NGOs, foundations, corporations, and government and intergovernmental agencies to scale impact globally.

We are building a team of thoughtful, purpose-driven professionals who want their work to matter. If you’re driven by purpose, energized by organizing and leading high-impact initiatives, and motivated to build processes and projects that empower teams and advance organizational priorities, this is the role for you.

Role Summary

We are seeking a skilled and passionate Marketing Email and Content Manager responsible for developing and executing Crisis Text Line’s content and email strategy, overseeing the creation, editing, and distribution of content across various platforms like donor emails, website, blogs, and social media, ensuring it aligns with brand identity and targets the appropriate audience to achieve marketing goals. The ideal candidate is a skilled and passionate storyteller with a strong understanding of SEO and data/email marketing analytics.

Key Responsibilities

Crisis Text Line is a fast moving, growing organization with a big vision and a critical mission. To serve our mission and vision, each role must be agile and flexible to meet the needs of the business, aligning their work with priorities as defined by their manager and team leaders.

• Support creation and implementation of a comprehensive content strategy aligned with organizational goals.
• Craft persuasive narratives that drive growth across business targets (e.g., donors, volunteers, texters).
• Oversee and develop email marketing donor strategy that drives fundraising by designing, executing and optimizing email campaigns targeted at acquiring, engaging and retaining donors. Write engaging content for marketing campaigns, blogs, articles, videos, social media posts, newsletters, and multimedia assets.
• Collaborate with the marketing team and other departments such as philanthropy, public policy and research to align content on campaign strategy and organizational objectives.
• Integrate optimized content for search engines and user engagement.
• Monitor content performance, gathering analysis and adjusting strategies based on data insights.
• Ensure all content aligns with the organization’s voice, tone, brand and values.

Minimum Qualifications

• 3-5 years of professional content management including SEO, email marketing and copywriting experience
• Exceptional storytelling ability, with experience crafting narratives that elicit emotional responses that convert to action.
• Ability to write for different platforms (emails, social media, website, print) and adjust tone and style for different audiences (donors, staff, partners, volunteers).
• A deep understanding of email marketing best practices, and the ability to analyze data to optimize campaigns.
• Proven ability to independently manage multiple projects and deadlines while driving work forward with strong prioritization, follow-through, and attention to detail in a fast-paced, mission-driven environment.
• Applied experience using analytics and performance data to refine and improve content.
• Strong editing and proofreading skills to ensure high-quality, error-free content.
• Excellent communication and interpersonal skills for working with cross-functional teams.
• Strong organizational and project management skills with attention to detail.

Preferred Qualifications

• Experience working in or with nonprofit organizations.
• Proven success supporting content-driven campaigns that drive engagement, fundraising, or audience growth.
• Experience with digital tools, email marketing platforms (e.g., Mailchimp, Salesforce), and content management systems.
• Experience using project management tools such as Asana, Trello, or Monday.com to manage timelines, approvals, and campaign workflows.

Reliable High-Speed Internet Required: Must have a stable high-speed internet connection to support seamless remote collaboration, virtual meetings, online job tasks, etc.

For United States-based candidates:
The target salary range for this position, across the United States, is $67,452–$80,351. Starting salary will vary based on location, qualifications, and prior experience. Candidates will learn the range specific to their location during the interview process. We pay competitively in the tech-forward nonprofit space and offer a robust benefits package.

Benefits & Well-Being

Crisis Text Line recognizes that we are all unique human beings with unique life circumstances, and our benefits package aims to be as flexible as possible to support your needs as you work to promote mental well-being for people, wherever they are. Our benefits package is thoughtfully designed using an equity lens, with input from our team and from industry best practices.

Highlights include:

• Comprehensive medical, dental, and vision options that prioritize accessibility and financial peace of mind
• Employer-funded HSA contributions
• Generous PTO, sick time, and 19 paid holidays with a winter break
• 12 weeks of fully paid parental leave after 26 consecutive weeks of service
• Monthly internet and mental health stipends
• Annual Wellness Stipend
• Home office and professional development stipends
• 403(b) retirement plan with employer contribution
• Sabbatical after 3 years of service

Benefits are for U.S.-based employees; international benefits may vary.

Within the United States, only candidates in the following states will be eligible for employment: CA, CO, CT, FL, GA, IL, IN, IA, MD, MA, MI, MO, NJ, NM, NY, NC, OH, PA, TN, TX, UT, VA, WA.

No visa sponsorship available for this position.

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This is a remote-only position

Only candidates in the following states will be eligible for employment: CO, CT, FL, GA, IL, IN, MD, MA, MI, NJ, NM, NY, NC, PA, TN, TX, UT, VA, WA.