Marketing Campaign Manager

Meet Instinct 👋

Instinct Science is at the forefront of veterinary innovation, comprised of world-class tools that have served our industry for decades: easy-to-use veterinary practice software ( Instinct EMR ), an essential resource for expanding your knowledge and skills ( Clinician’s Brief ), clinical and pharmaceutical decision support ( Standards of Care & Plumb’s ), and an AI scribing platform ( ScribbleVet ). Combined, Instinct Science offers an ecosystem that veterinarians rely on for every aspect and stage of their careers.

At Instinct Science, we believe in leading with compassion. Our team, our customers, and their patients and clients are the foundation of everything we do. Our culture is guided by our U.C.A.R.E. values, which serve as our daily compass:

• Urgency : We move with speed because our mission is too important to wait. Urgency means prioritizing high-impact work, making timely decisions, and being highly responsive to our customers, partners, and fellow employees.
• Customer First : We’re our customers’ (and this profession’s) biggest fans. We put them first and obsess over helping them solve their challenges.
• Act with Grace, Not Teeth : We treat people with kindness, humor, humility, and assume good intent. We ask what we would want if we were in the other person’s shoes.
• Right Things, Right Reasons : We take ownership of all tasks, big and small. When we make mistakes, we own them, fix them quickly, and learn.
• Excellence is in our DNA : We hold ourselves and each other to high standards because our work is too important to do otherwise.

If these values speak to you, you might be a good fit for our Marketing Campaign Manager job.

A Sneak Peek of Your Role 🔭

This job, and the team at Instinct, is remote.

Instinct Science is looking for an experienced and motivated Marketing Campaign Manager to be responsible for the development, launch, and optimization of marketing programs to drive demand for Instinct software products. These programs are built across the entire buyer’s journey and are a comprehensive set of tactics including, but not limited to email campaigns, digital advertising, paid social, events, publications, associations, and partner marketing. The Campaign Manager will work with internal and external cross-functional teams to build campaign assets, execute programs, measure, and report on campaign effectiveness, and optimization for peak performance.

What You’ll Do 🐱‍💻

• Strategy:
  • Align business strategies into campaign strategies to increase lead flow and achieve sales pipeline goals
  • Understand the buyer – pain points, personas, how they buy, and how to engage them
  • Build monthly/quarterly campaign tactics aligned to the buyer’s journey/product roadmap following modern marketing best practices
  • Help implement a campaign strategy balancing the need to produce immediate low funnel pipeline while also developing future demand with thought leadership campaigns
  • Understand evolving marketing trends and channels that increase demand creation and brand awareness
  • Leverage expertise in full funnel (marketing and sales) capabilities, including automation, to maximize campaign impact, SDR lead follow-up (sequences), and support Account-Based Marketing (ABM) targeting top accounts in ICP
• Collaboration:
  • Collaborate with the rest of the marketing team to create and optimize campaign strategies across digital marketing, website, social media, events, and partnerships
  • Partner with Product Marketing and Sales Enablement/Sales to extend and amplify campaign strategies with SDRs and Account Executives
  • Leverage internal and external subject matter experts for thought leadership, compelling content, and increased campaign effectiveness
• Delivery:
  • Build, manage, and communicate monthly/quarterly campaign plans
  • Coordinate the ongoing development of campaign content
  • Create and manage email marketing campaigns, nurture campaigns, and other automated marketing journeys in the marketing automation system (HubSpot)
  • Test and optimize campaign mix to maximize return on investment, sales pipeline, and bookings
  • Analyze data to monitor the success of programs and optimize activities based on results
• Findings:
  • Deliver campaign performance reports monthly for cross-functional visibility and discussion of what is working and how to improve performance
  • Ensure that the Instinct brand and identity is adhered to in all program tactics and channels
  • Stay abreast of marketing best practices to ensure programs remain cutting edge

Who You Are 🐱‍💻

• Must Haves:
  • A minimum of 4+ years’ experience in a similar role managing marketing campaigns, preferably in a B2B technology environment.
  • A proven track record of managing strategic, integrated marketing campaigns that make a measurable impact to lead flow, sales pipeline generation and sales bookings
  • Proven success in a high growth company environment, working closely with sales and product teams.
  • Strong analytical, interpersonal, and project management skills.
  • Creative thinker with strong oral and written communication skills
  • High degree of business acumen and understanding of B2B SaaS KPIs
  • Good understanding of the communications process for corporate software products.
  • Ability to combine strategic thinking with strong implementation skills – instinctively understands angles and positioning.
  • Direct experience with marketing automation tools (Hubspot, Marketo, Pardot, etc.)
  • Relationship building, vendor management, and negotiating skills.
• Preferred:
  • Strategic marketing experience within the veterinary industry is preferred

How Instinct will Care about YOU 🌞

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well.
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

The compensation range for this role is $85,000 - $115,000. Actual compensation will be determined through a variety of factors including the candidate's skills, qualifications, and experience.

Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status.

If you require accommodations throughout any part of the pre-employment process, please contact our People team at [email protected]