Social Media Specialist & Content Creator

Smart Arches is hiring a full-time, hybrid Social Media Specialist & Content Creator to ideate, film, edit, and publish scroll-stopping content across TikTok, Instagram, YouTube, and more. You’ll capture patient journeys (from first consult to final smile), track trends/algorithms, and collaborate with all locations to push out timely updates and “what’s new” moments. The role is hybrid (home base near Trenton/Langhorne) with regular regional travel to our centers.

How to apply: Email your résumé and portfolio to [email protected] with subject “Social Media Specialist – [Your Name]” . Please include a link to your best-performing post and a one-liner on why it worked or provide by applying today!

Department:  Marketing
Job Title: Social Media Specialist and Content Creator
Reports to:  VP of Marketing
FLSA Status: Exempt
Location: Hybrid (Based near Trenton, NJ – regional travel required)


Company Overview 
Smart Arches Dental Implant Centers have been created by doctors to improve the lives of the patients who entrust us with their care. We have taken the "corporate feel" that exists with big dental implant clinics and become hyper-focused on patient experience and care to drive our company. If you are passionate about helping people start over and strengthen their confidence, then Smart Arches Dental Implant Centers is a great place to call your home.

Position Summary   
Smart Arches Dental Implant Centers is looking for a creative, resourceful and self-directed Social Media Specialist & Content Creator to help us tell the uplifting, life-changing stories that our patients experience after getting dental implants.  

You’ll be the driving force behind deciding what we say and how we say it. As part of our marketing team, the Social Media Specialist & Content Creator will power what we share via social media, our website, as well as online and offline advertising. You’ll be responsible for developing and executing compelling content for social media platforms including TikTok, Instagram, Youtube and more in ways that help potential patients overcome the fear and other obstacles that are preventing them from seeking out treatment.

In this role, you will be given the opportunity to showcase your creativity, and digital marketing skills to drive engagement and lead generation. This role is hybrid out of our Langhorne, PA office. With a home base 15 mins away from Trenton, NJ, you’ll regularly travel to our six Smart Arches locations (all within 2-3 hours of Trenton) in order to film patient testimonials, capture before-and-after visuals, and support our brand’s visual storytelling.

Key Responsibilities: 

Content Strategy, Ideation & Collaboration

• Conduct ongoing research and track competitor’s content strategies by platform.
• Identify and understand the landscape of relevant influencers and voices in this space.
• Develop creative ideas for new content formats, themes, and series.
• Concept, storyboard, shoot, edit, and publish high-performing creative across channels, often self-producing with quick turnarounds.
• Be proactive in identifying storytelling opportunities with patients, staff, and doctors.
• Help support ongoing campaigns and seasonal promotions.
  
  

On-Site Content Capture

• Travel by car and train 1-2 times per week (as needed) to offices within 2-3 hours driving from Trenton, NJ.
• Film patient testimonials, before-and-after transformations, office culture, and behind-the-scenes footage.
• Take professional-quality photographs for social, web, and print use.
• Schedule shoots with internal teams and patients in compliance with HIPAA and consent protocols.

Video Editing, Asset Creation & Management

• Develop deep understanding of asset specifications and requirements for each platform and optimize accordingly - eg, for Youtube: video length, aspect ratio, file size, video titling, cards, playlists, descriptions, links, transcripts, channel subscribe call outs.
• Add graphics, captions, transitions, and audio as needed for each platform’s asset optimization.
• Edit videos for social media, ads, and website use, using tools like Adobe Premiere Pro or Final Cut Pro.
• Create short-form videos (Reels, TikToks, Shorts) and long-form pieces (Youtube, website).
• Organize assets by leveraging an asset management system to ensure assets are properly tagged and classified, can be easily found, proper rights are secured, and ad approval workflows are streamlined.

Social Media & Community Management

• Post, schedule, and optimize content across platforms: Instagram, Facebook, TikTok, YouTube.
• Build and leverage existing communities on Reddit and Facebook.
• Track and report on performance, and adjust strategies accordingly.

Copywriting & Web Support (Bonus)

• Write short-form content for social media and blogs when needed.
• Update existing blog content with photo / video assets
• Basic knowledge of WordPress for uploading content and updating testimonial sections is a plus.

Qualifications: 

Required:

• 2+ years in content creation, video editing, or social media management.
• Proficiency in video editing tools (Premiere Pro, Final Cut Pro, CapCut, etc.).
• Strong eye for framing, lighting, and visual storytelling.
• Comfortable directing and interviewing people on-camera.
• Ability to drive regionally to our centers as needed using your own vehicle (and train when possible or preferred).
• Organized, dependable, and able to work independently.

Preferred:

• Photography experience with DSLR or mirrorless cameras.
• WordPress experience and basic copywriting skills.
• Experience working in healthcare, aesthetics, or patient-centered industries.
• Knowledge of dental, cosmetic, or medical procedures is a plus (not required).

Physical/Mental Demands and Work Environment

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk and use hands and arms to operate general office equipment (PC, telephone, file cabinets, copier, fax machine and printer). The employee may occasionally lift and/or move between 10 and 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus. The employee may need to travel to healthcare practices.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually low to moderate.

Equal Employment

Our culture encourages individual development, embraces an inclusive environment, rewards innovative excellence, and leads in provider and patient satisfaction. Smart Arches values diversity, inclusion, and equity as matters of fairness and effectiveness. We are committed to hiring and retaining a staff that reflects the diversity of the communities we serve, fostering an inclusive working environment where staff of all backgrounds feel welcomed and engaged. Smart Arches is an Equal Opportunity Employer and encourages applications from individuals underrepresented in the medical sector, including people of color, and persons with non-traditional work and educational experience. All who believe they meet the stated qualifications are invited to apply.

Company Safety

We believe that the best care for our patients starts with the best care for our employees. Smart Arches is committed to proactively creating and maintaining an environment that is safe for our team and patients. Employees are required to wear Personal Protective Equipment (PPE) including face masks, gloves, gowns, and more as needed and in accordance with CDC standards.

The Company reserves the right to modify the job description based upon its needs and may require the employee to perform functions beyond those mentioned above. Neither this job description nor any other communication creates an employment contract between the Company and the employee.