Senior Manager - Marketing Automation

R10079421 Senior Manager - Marketing Automation (Open)

Location:Radnor, PA (Airgas HO) - Management

How will you CONTRIBUTE and GROW?

At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

Airgas is Hiring for a Sr. Marketing, Marketing Automation in Radnor, PA!

We are looking for you !

Hybrid- 3 days in office

Proficient knowledge of HTML, JavaScript and SQL

Experience in marketing automation platforms

Recruiter: Roseanne Khachikyan / [email protected] / 424-318-0169

The ideal Sr. Manager, Marketing Automation is a visionary leader and a hands-on operator with a proven track record of architecting and implementing sophisticated marketing automation strategies that deliver significant ROI through lead nurturing and eCommerce sales. This is a role for an individual who will not only work directly within the marketing automation platform but also inspire and mentor a team of talented marketers to drive significant and measurable impact on the business.

The individual in this role is expected to be in collaboration with Marketing Operations, Creative, Merchandising, Regional eBusiness Managers and other key stakeholders in strategy development, tactic execution and detailed reporting.

A proven track record of establishing a clear, forward-thinking direction for the use of marketing automation by authoring a strategy document that outlines the plans to achieve key initiatives with a focus on driving lead generation, nurturing leads through the funnel, and increasing eCommerce sales, including emerging use cases for artificial intelligence (AI).

A successful candidate is a skilled strategist who authors marketing briefs that outline all critical campaign details for effective execution of comprehensive marketing campaigns that deliver customer-focused objectives: loyalty and retention, engagement, and adoption of digital products and self-service offerings.

This person is a data-driven professional who defines and monitors key performance indicators (KPIs) and collaborates with analytics and other teams to report on the value and return on investment (ROI) generated by marketing campaigns, making data-backed recommendations for continuous improvement.

This person is a strategic thinker who develops and implements list growth strategies, at least in part through actively collaborating with regional teams that interact with customers on a daily basis to establish methods for data capture and maintaining data integrity.

A successful candidate is a collaborative partner who works seamlessly with the other marketing teams as well as with creative, product, sales, and other teams to ensure that the marketing campaigns are integrated, efficient, and aligned with company-wide goals.

This person is a subject matter expert in all things email and marketing automation, providing guidance on best practices, emerging technologies, and competitive intelligence to determine how they should be applied.

An ideal candidate is an effective leader who manages and mentors a high-performing team of two direct reports, fostering their growth and development in areas of reporting, strategy, and execution

Are you a MATCH?

Required Qualifications:

8+ years of progressive experience in marketing automation, with 4+ years in a management or leadership role.

Bachelor's degree in marketing, business, or a related field; or equivalent work experience.

Proficient knowledge of HTML, JavaScript and SQL required

Successfully implementing marketing automation strategies during early-stage platform use within a large enterprise environment, going beyond basic email campaigns to create complex, multi-channel customer journeys.

Marketing automation platforms (e.g., Adobe Marketo, Salesforce Marketing Cloud, etc.) and a strong understanding of their integration with CRMs and other enterprise systems.

Understanding of marketing principles: A/B testing, customer journeys and integrated marketing.

Strong analytical and problem-solving skills, with the ability to translate complex data from an analytics platform and the marketing automation platform into actionable insights and strategic recommendations.

Ability to forecast program performance and build basic financial modeling.

Exceptional leadership skills with experience managing and developing a team, demonstrating the ability to guide them toward a shared vision.

Excellent communication and interpersonal skills, capable of influencing stakeholders at all levels and collaborating effectively across departments.

Preferred Qualifications:

Master's degree is a plus

Experience in platform migration

__ Benefits

We care about and support all Airgas associates. This is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, vacation, sick time, floating holidays, and paid holidays for full-time employees.

We provide a progressive parental leave package for our eligible Airgas parents, offering generous paid time off for the birth or placement of children.

Additionally, we offer our employees a 401k plan with company matching funds, tuition reimbursement, discounted college tuition for employees' dependents, and an Airgas Scholarship Program.

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Your DIFFERENCES enhance our PERFORMANCE

At Airgas, we are committed to building a workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

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About Airgas

Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products; and a leading U.S. supplier of ammonia products and process chemicals. Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions.

Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for industry and healthcare. Present in 60 countries with approximately 66,500 employees, Air Liquide serves more than 4 million customers and patients.

Join us for a stimulating experience: At Airgas, you matter and so does the work you do. As a member of our team, you play an important role in the success of your team, making sure our products are created sustainably and delivered safely and efficiently. In turn, you'll find a welcoming workplace where you're valued for who you are and where you can fill your potential while growing a fulfilling career - whatever path you choose.

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