Demand Management Specialist

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Job Title: Demand Management Specialist

Introduction: SAP Supply Chain Management Line of Business

SAP Supply Chain Management (SCM) empowers organizations around the world to optimize their end-to-end supply chain operations with best-in-suite software solutions. By integrating advanced planning, logistics, procurement, and collaboration tools, SAP SCM enables businesses to respond rapidly to market changes, drive operational efficiency, and deliver exceptional customer value. The SCM line of business consists of the following key pillars, Design, Plan, Make, Deliver, Operate, and Network. SCM is at the forefront of digital transformation, helping companies streamline processes and achieve supply chain resilience.

What you'll do:

We are seeking a dynamic, results-oriented individual to lead an SCM pillar to execute demand management initiatives within the SAP Supply Chain Management portfolio. As a Demand Management Specialist, you will be responsible for designing, launching, and managing demand generation campaigns that drive pipeline growth and customer engagement. You will work closely with cross-functional teams to ensure alignment and maximize the impact of demand initiatives.

• Plan, develop, and execute demand generation campaigns for SAP SCM solutions, leveraging multiple channels such as digital marketing, events, webinars, and targeted outreach.

• Collaborate with Sales, Marketing, Digital Hub, and Customer Success Managers to identify market opportunities and tailor campaigns to specific customer segments and industries.

• Work with and support SCM campaigns and initiatives across the regional demand teams in SAP’s four global regions, EMEA, Americas, Middle and Eastern Europe, and APAC.

• Monitor campaign performance, track key metrics, and optimize initiatives to achieve pipeline and revenue goals. Provide regular updates and insights to leadership and cross-functional teams on campaign progress and outcomes.

• Coordinate with internal stakeholders to ensure consistent messaging and seamless execution of demand programs.

• Support the creation of campaign assets, including campaign strategy documents, collateral, industry templates, landing pages, and promotional materials as needed to run successful campaigns.

What you bring:

• 3+ years of experience in demand management, campaign execution, or business development within the software or supply chain industry.

• Familiarity with SAP Supply Chain Management solutions and demand generation best practices.

• Experience collaborating with Sales, Marketing, Digital Hub, and Customer Success teams in a global working environment.

• Strong project management skills and the ability to coordinate multiple initiatives simultaneously.

• Excellent communication and relationship-building abilities.

• Creative mindset with a passion for driving customer engagement and business growth.

• Understanding of standard data privacy and protection rules in B2B environments.

• Ability to work independently and proactively in a fast-paced environment.

• 10% travel required.

Meet your team:

• A collaborative group of professionals from committed to driving demand and delivering value to customers.

• Supportive environment that encourages innovation, teamwork, and continuous improvement.

• Shared focus on achieving ambitious goals and celebrating success together.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 91,600 - 205700(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

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Requisition ID: 436446 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid