Physician and community relations

St. Luke's University Health Network
Bethlehem, PA

St. Luke's is proud of the skills, experience and compassion of its employees. The employees of St. Luke's are our most valuable asset! Individually and together, our employees are dedicated to satisfying the mission of our organization which is an unwavering commitment to excellence as we care for the sick and injured; educate physicians, nurses and other health care providers; and improve access to care in the communities we serve, regardless of a patient's ability to pay for health care.

The Physician & Community Relations Representative represents the management, staff, and outpatient facilities of Physical Therapy at St. Luke’s in their effort to build and enhance relationships with the area physicians both in and outside St. Luke’s Health Network. The Physician & Community Relations position links program resources to referring physicians, community members, and network employees. By enhancing communication, collecting feedback, and solving issues, the Representative will act as a strategic partner to maximize consumer satisfaction and increase the use of Physical Therapy at St. Luke’s services in the communities that we serve.

JOB DUTIES AND RESPONSIBILITIES:

  • Introduce and link PT@SL Therapists and services to referring physicians, practice staffs, hospital employees, and the community.
  • Uncover underlying reasons for referral choice and establish strong relationships with referring offices – act as their strategic partner and network resource.
  • Act as a conduit to identify and resolve customer issues and internal processes that cause barriers to using PT@SL services.
  • Communicate with Administration, St. Luke’s Marketing Department, Service Lines, and Entity departments to identify synergies and cross marketing opportunities.
  • Participate in identifying service line needs and supports service line goals and objectives in order to contribute to growth of the assigned service line.
  • Maintain accurate and complete records of all meetings, events, and all correspondence as well as a schedule for future actions.
  • Work with St. Luke’s Marketing Department Service Line Directors and Marketing Entity Directors to help implement new strategies.
  • Maintain an overall understanding of the needs and associated opportunity for all PT@SL facilities to help satisfy those needs.
  • Meet with CEO/COO /Regional Managers at least bi-weekly to debrief on physician service line issues and to establish priorities.
  • Track monthly, quarterly, and annual referral volume to identify increases and decreases in utilization for targeted practices.
  • Explore opportunities and existing vehicles to enhance communication methods to referring physicians, practice staffs, network employees, and the community (Community events, Speaking Events, Physician Lunches, Social Networking, Newsletters, Ads, Brochures, etc). Communicate the outstanding value of our therapists, staff, facilities, and technology at PT@SL.
  • Community Events - Schedule, organize, coordinate staff, provide screenings, handouts and participate in events as approved by the CEO/COO.
  • Speaking/Education Events - Schedule, organize, coordinate staff, provide screenings, handouts as approved by the CEO/COO.
  • Understand and communicate PT@SL initiatives, service line and therapist processes, terminology, and acronyms to build credibility with referring physicians, practice staffs, network employees and the community.
  • Oversee the scheduling and coordinating of appointments/meetings/lunch presentations to targeted practices, including physicians and office managers.
  • Brochures/Flyers/Ads - Coordinate information from clinical staff, prep content, schedule photo shoots, and work with Marketing Department to create appropriate handouts to promote physical therapy services including specialty therapies and treatment options.
  • Ad Design- schedule ad placement, coordinate information for ad creation, schedule photo shoots as required.
  • Video Testimonials - Coordinate testimonial selection, patients, staff, and media department in the creation of patient video testimonials.
  • Photo Shoots - Coordinate selection, patients, staff and media department to capture photos that educate patients and promote physical therapy.
  • Website - Contribute to content selection, design, photos, and videos to update/create an excellent website venue for patients, physicians and perspective employees.
  • Facility Maintenance/Signage/Artwork - Assist CEO/COO to insure that our outpatient facilities are outstanding and inviting to our patients.
  • Complete at least 15 face-to-face contacts with targeted practices each week.

PHYSICAL AND SENSORY REQUIREMENTS:

Must be able to sit for at least 4 hours at a time. Must be able to stand for up to 4 hours per day. Must be able to walk 3 hours per day. Must be able to drive 4 hours per day. Must be able to hear as it relates to normal conversation. Must be able to see as it relates to general and near vision.

EDUCATION:

Must have a minimum of an Associates Degree with seven years job related experience in the healthcare industry or a Bachelor’s degree with three years job related experience in the healthcare industry.

TRAINING AND EXPERIENCE:

The ideal candidate will have familiarity with clinical terminology and issues. Must have a general familiarity of word processing and functions, e-mail software, and web-based applications.

Please complete your application using your full legal name and current home address. Be sure to include employment history for the past seven (7) years, including your present employer. Additionally, you are encouraged to upload a current resume, including all work history, education, and/or certifications and licenses, if applicable. It is highly recommended that you create a profile at the conclusion of submitting your first application. Thank you for your interest in St. Luke's!!

Posted 2025-11-06

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