Annuity Product Marketing Specialist

Alternate Locations: Radnor, PA (Pennsylvania)

  Work Arrangement:

Hybrid : Employee will work 3 days a week in a Lincoln office

Relocation assistance:  is not available for this opportunity.

Requisition #:  75116

The Role at a Glance

Are you an innovative, collaborative, results-driven marketer with a desire to join an award-winning, digital first marketing department? Let’s talk! We’re seeking a Marketing Specialist to join our Annuity marketing team.
Working in an agile pod structure, you will play a pivotal role in developing and executing end-to-end marketing strategies that’ll drive sales and help achieve business goals for Lincoln’s broad offering of Annuity products—while also helping consumers by educating them on the importance of protected income strategies for their family and financial plan.

What you'll be doing

• Demonstrating a strong understanding of current and emerging developments/market trends for the financial industry and annuity market; assessing impact, and collaborating with marketing, product, sales and management to implement and drive marketing programs, content and campaigns, to drive current and future solutions.
• Building relationships, serving as a subject matter expert, and partnering with internal & external stakeholders to elicit, defining and transform concepts into simple positioning and marketing stories.
• Partnering with key stakeholders to set marketing strategy across all channels – content, social, advertising, digital marketing, web, etc.
• Identifying and recommending process improvements and solutions to improve marketing programs and processes.
• Leading, directing, and coordinating the development, layout and design of marketing material—from idea generation to execution including, but not limited to, project and resource planning, change management, communications planning and reporting.
• Communicating marketing plans and ensuring there’s understanding and buy in by all stakeholders and team members.
• Ensuring full collateral set is accurate, relevant, and compliant with regulatory requirements and consistent with Lincoln’s editorial and brand standards.
• Analyzing and guiding the development of performance metrics and benchmarks to track and assess the effectiveness of all marketing programs, tools and collateral.
• Championing and enhancing organizational initiatives by positively influencing change management and departmental/enterprise initiatives.
• Having fun, continuously demonstrate curiosity, and be willing to test and learn new approaches and go-to-market strategies.

What we’re looking for

Must-Haves:
• 1 - 3+ Years experience in financial services or marketing directly aligned to the specific responsibilities for this role.
• Effective written and verbal communication skills.
• Analytical skills and close attention to detail is necessary.
• Demonstrates excellent organizational skills with the ability to prioritize work and balance multiple projects in a time-sensitive environment, and meeting deadlines.
• Ability to evaluate information and implications of a course of action or solution.
• Ability to adapt quickly in a changing work environment.
• Bachelor's degree or equivalent work experience

Application Deadline

Applications for this position will be accepted through 10/05/2025, subject to earlier closure due to applicant volume.

What’s it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future. 

What’s in it for you:

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes

• Leadership development and virtual training opportunities

• PTO/parental leave

• Free financial counseling, health coaching and employee assistance program

• Tuition assistance program

• Work arrangements that work for you

• Effective productivity/technology tools and training

The pay range for this position is $53,500 - $96,300 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.

About The Company

Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services. 

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach. 

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice. 

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Follow us on Facebook , X , LinkedIn , Instagram , and YouTube . For the latest company news, visit our newsroom .

Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at [email protected] if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.

Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.

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