Director, Social Engagement (Influencer)

CMI Media and Compas, Inc.
Philadelphia, PA

Description

Position at CMI Media Group

Are you a visionary social strategist with a passion for driving impactful change in the health sector? Our innovative content and social enterprise is seeking a dynamic and experienced Director, Social Engagement to lead groundbreaking influencer strategies for our high-tier pharmaceutical and health clients.

In this pivotal role, you will be instrumental in crafting sophisticated influencer strategies and developing enterprise-level social solutions. Working closely with the VP, Social Engagement, you'll design and execute thoughtful influencer programs, always with an innovative, data-driven, and results-oriented mindset at the core. You will serve as a primary client contact, fostering strategic partnerships across our agency network and shaping the future of health communications.

What You'll Do:

  • Influencer Strategy: Serve as the lead client contact for brand influencer programs, building strong relationships and positioning our clients as advocates for social innovation.
  • Strategic Vision: Develop and implement influencer strategies and enterprise social solutions for high-tier clients, ensuring alignment with business objectives.
  • Integrated Solutions: Collaborate seamlessly with paid social and social intelligence teams to orchestrate truly integrated and impactful social offerings.
  • Relationship Building: Grow and nurture relationships with client social teams, facilitating their integration and continuous growth within our programs.
  • Agency Network Management: Act as the key point person for agency network health partners within respective disciplines, ensuring smooth collaboration.
  • Cross-Functional Collaboration: Interface regularly with diverse cross-functional teams to deliver best-in-class thinking and action for our clients.
  • Innovation & Tools: Stay ahead of market shifts and emerging toolsets, ensuring the CMI Media Group social team utilizes cutting-edge, best-in-class solutions.
  • Team Mentorship: Mentor and inspire junior employees across the agency, fostering a culture of productivity, job satisfaction, and professional growth.
  • Client Advocacy:Generate enthusiasm and commitment for our clients' businesses among internal team members, ensuring their success is a shared priority.

What You'll Bring:

  • Experience: Minimum of 7-10 years of progressive social strategy experience, specifically managing high-tier clients in an agency or in-house SME team setting.
  • Influencer Industry Expertise: Proven track record of planning and launching Pharma or Health influencer programs
  • Agency Leadership: Proven experience in agency management, ideally with Fortune 500, large-scale pharmaceutical, or health clients. Agency experience is strongly preferred.
  • Team Management: Demonstrated leadership and team management skills, with a strong ability to build, develop, and inspire high-performing teams.
  • Strategic & Innovative Mindset: A strong strategy and innovation background, consistently challenging the status quo, never accepting the baseline, and always dreaming bigger.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

Posted 2026-01-28

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