Product marketing manager

R10077805 Product Marketing Manager (Open)

Location:Radnor, PA (Airgas HO) - Management

How will you CONTRIBUTE and GROW?

You will be responsible for driving your product or service's marketing success by orchestrating the development and execution of comprehensive marketing strategies that drive business growth. You will ensure content planning and marketing initiatives are cohesive, resonant, and tailored to the target audience, and work with channel leaders to optimize engagement across channels. Through cross-functional collaboration, you will ensure that marketing efforts are fully integrated with the business, sales, and marketing teams, ultimately driving successful launches, sustained customer engagement, and measurable business impact.

We are looking for you !

Recruiter: Roseanne Khachikyan / [email protected] / 424-318-0169

You will be responsible for driving your product or service's marketing success by orchestrating the development and execution of comprehensive marketing strategies that drive business growth. You will ensure content planning and marketing initiatives are cohesive, resonant, and tailored to the target audience, and work with channel leaders to optimize engagement across channels. Through cross-functional collaboration, you will ensure that marketing efforts are fully integrated with the business, sales, and marketing teams, ultimately driving successful launches, sustained customer engagement, and measurable business impact.

Strategic Marketing Leadership: Define effective marketing plans, working with market segment, business development, and business unit leaders to understand current business challenges and across marketing teams to define objectives, strategies and tactics.

Content and Messaging Development: Create compelling positioning and messaging for both internal and external audiences to maximize business impact. Work with internal and external agencies to create content that resonates with customers across marketing channels, ensuring consistency and clarity.

Multi-channel Marketing: Drive execution of marketing plans, collaborating with channel partners to reach target audiences through owned (retail, website, email, social), paid media (digital and non-digital ads, trade shows).

Scalable Programs: Lead marketing initiatives at an enterprise level (US and Canada) and at a divisional/regional level.

Sales Enablement: Equip sales and business development teams with the necessary tools and collateral to effectively communicate product value and close deals.

Product Launches: Collaborate with business, sales and marketing teams to support launch of new products. Develop branding, value proposition, and launch plans. Collaborate across teams to execute the plan.

Performance: Define, track and monitor success of marketing strategies against marketing objectives. __ Are you a MATCH?

Required Qualifications:

Bachelor's Degree in Marketing or Business Administration/Management (Master's Degree preferred) or equivalent education and experience

Minimum of five years relevant experience, ideally in a B2B environment

Strategic yet hands-on marketer

Experience delivering effective, results-oriented marketing plans

Multi-channel B2B marketing experience leveraging advertising, trade shows, social media, website content, retail promotion and more to achieve marketing objectives including driving brand consideration, lead nurturing and driving product adoption

Ability to lead in cross-functional work teams, with project management skills and attention to details, translating marketing plans and strategies into effective marketing tactics

Effective communicator; ability to work effectively and build consensus across various functional groups to achieve goals

Excellent organization and time-management skills

Results-oriented, strong sense of urgency, proactive and flexible

Ability to work under pressure on multiple projects simultaneously while meeting deadlines

Proficient in Google Suite tools

Preferred Qualifications:

Experience in Canva and Adobe Suite a plus

__ Benefits

We care about and support all Airgas associates. This is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, vacation, sick time, floating holidays, and paid holidays for full-time employees.

We provide a progressive parental leave package for our eligible Airgas parents, offering generous paid time off for the birth or placement of children.

Additionally, we offer our employees a 401k plan with company matching funds, tuition reimbursement, discounted college tuition for employees' dependents, and an Airgas Scholarship Program.

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Your DIFFERENCES enhance our PERFORMANCE

At Airgas, we are committed to building a workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

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About Airgas

Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products; and a leading U.S. supplier of ammonia products and process chemicals. Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions.

Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for industry and healthcare. Present in 60 countries with approximately 66,500 employees, Air Liquide serves more than 4 million customers and patients.

Join us for a stimulating experience: At Airgas, you matter and so does the work you do. As a member of our team, you play an important role in the success of your team, making sure our products are created sustainably and delivered safely and efficiently. In turn, you'll find a welcoming workplace where you're valued for who you are and where you can fill your potential while growing a fulfilling career - whatever path you choose.

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Equal Employment Opportunity Information

We are an equal opportunity employer. We welcome all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

Airgas, an Air Liquide Company is a Government contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974 and Section 503 of the Rehabilitation Act of 1973.

Airgas does not discriminate against qualified applicants with disabilities, and is committed to providing reasonable accommodations to the known disabilities of such individuals so as to ensure equal access to benefits and